Businesses can use blogging to increase exposure, traffic to their websites, and even make land sales. It is important to do it right to make blogging a successful marketing strategy. We have compiled 18 statistics about blogging that will help you not only to get started but also build a strong inbound marketing strategy.
These are the top business blogging statistics for 2021 that small business owners should know.
1. Nearly 80% of businesses use blogs as a marketing tool.
78.9% bloggers claim that their blog produces marketing results. The most common response was “some” (54.2%) followed by “stronger” (24.7%).
These statistics show that blogging can be a great way to grow your business. It is also easy to create a blog that is successful.
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2. A blog can increase your conversion rate by 6x
Businesses can expect a standard conversion rate of 0.5% without content marketing (i.e. blogging) for site visits compared to purchases. Your conversion rate will likely rise to 2.9% with content marketing.
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3. Blogs are used by half of the 200 Fortune 500 companies.
You might think that blogging could be beneficial for smaller businesses and help them establish themselves as industry experts. What about established large companies?
50% have a corporate blog. This is compared to the 200 top-ranked companies on the Fortune 500. Blogging is an effective and important tool for inbound marketing, even if you are already at the top.
4. 3. Bloggers who spend six hours or more writing a post report 31% higher results
Your results will be better if you have better content. There shouldn’t be diminishing returns. Orbit Media Studios says that there is no point in diminishing returns, at least not below the six+ hour benchmark.
This is the time each participant in its survey indicated they spent on each post. The average blogger spends three hours and 55 minutes to write a post. However, bloggers who spend six hours or more writing a post report 31% higher results.
Good information is what readers are looking for. Content creators in this area need to keep up with the competition.
5. The most successful bloggers conduct their own research
Bloggers earning over $50,000 per year are 5.8 more likely to publish case studies and conduct independent research than less successful bloggers. They are five times more likely to start a podcast, 4.5x as likely publish videos and 3.7x as likely publish interviews.
6. Seven out of 10 people prefer articles to ads
While ads will not disappear, they are less important to customers than content. 70% customers would rather read an article about a company than an advertisement.
Blog content helps consumers feel more connected to the company and understands what they are purchasing. 82% of customers say reading custom content helps them feel better about their company. 90% agree that custom content is helpful.
These business blogging statistics show that blogs don’t just help you show up on Google; they also make you more interesting and useful to your customers.
7. 94% More Views for Pictures
Including relevant visuals in your content can help you get 94% better results. This business blogging statistic can be a powerful tool for boosting your marketing campaigns. Visual content can help you get more clicks and shares via social media and make your content easier-to-understand.
8. 10. Top performing posts include 10 photos
75% bloggers who include 10 images in their posts say it is very effective. However, only 3% of them actually do it. It can be difficult to find relevant, high-quality images for each post. However, it is worth it.
9. Listicles can be shared twice as often
Listicles (or list articles) are shared twice more often than any other format of blog posts. Listicles break down information into smaller, easier-to-digest pieces. They also keep readers’ attention by providing a lot of valuable information in a concise format. Listicles are great for finding content ideas that are based on business blogging statistics.
10. 70% of bloggers recycle old posts
Fresh content is the king when it comes to search engine optimization (SEO). This is especially true for customers searching information about your industry. They might click away if they see 5 years-old content in your blog or article. They might not know it has great information, but it may still be relevant today. It might be out of date by now, as far as they are aware.
70% bloggers regularly update old posts. Because you wrote it, it’s an easy way to find content. You just need to verify which information is correct and which is not, and then add any new developments.
It is much easier to update content than creating a new article. It also assures your customers that they are receiving the most current information. Because search engines always favor new information over older information, it helps you to appear in searches.
11. The best posts are long-form
Content writing advice in the teens and early 2010s recommended that you aim to write several hundred words. This is enough information to provide some useful information but not too much to overwhelm your readers. 800 words is a common goal.
This number has increased significantly. Semrush discovered that blog posts of 7,000 word or greater were more likely to receive the most shares and have the highest SEO performance in 2020.
12. 12.
As the average has been increasing each year, we can expect this trend to continue. Although long-form posts are the most valuable and most shared, most people wouldn’t appreciate reading that many words. Research shows that the average blog post should contain around 1,200 words. This is 53% more than the average length a few years ago.
13. Blog 4x per week to drive 3.5X more traffic
Your business blog’s success depends on your ability to post regularly. Blogs that post at least four times per week receive three-and-a-half times the traffic of blogs that only post once per week.
14. It’s still the best thing to blog daily
Although publishing four times per week is better than publishing once per week, it’s still better than not publishing at all. This business blogging statistic shows that blogs publishing every day have an 128% higher chance of reporting “strong successes” in their outcomes.
15. The best time to post is in the morning
An analysis of 170,000 blog posts revealed that people read blogs most often between 7 and 10 in the morning . You can schedule your posts anywhere within this window and they will appear fresh in people’s feeds.
16. 8.80% of customers ignore paid advertisements
80% customers don’t pay attention to paid advertisements in search engine results. They prefer to use the organic links (“real”) to find what they need. Even if your competitors appear higher in search engine searches, this means you can still get more clicks by having good organic content and well-researched keywords.
17. 70% of successful bloggers promote content
It is becoming harder to get clicks via social media or Google. 50% Bloggers say that it’s become more difficult to get traffic via Facebook in the last two years. Nearly 20% of bloggers say that it is becoming harder to get traffic via Google.
Successful bloggers are proactive in promoting their blogs. 70% bloggers who earn more than $50,000 per year promote their blogs. Only 14% of bloggers with less income make the effort to promote their blogs.
18. The majority of people will read your blog on Chrome
64% internet users use Google Chrome for their browser. Although this may seem like a little over half of internet users, Safari has only 16%. Chrome is the best browser for optimizing your content. You don’t want your customers to leave because of the terrible formatting on their screens.
Bottom Line
Your marketing strategy can benefit greatly from a blog. A blog is more cost-effective than advertising and offers the same benefits as increased visibility, awareness, traffic, and traffic to your website or physical store.
These business blogging statistics will help you create quality posts that appeal to your target audience. You’ll also get shares on Facebook and clicks from Google. Customers will trust you to provide them with relevant and interesting information.