4 Email Engagement Strategies and Tools to Personalize

4 Email Engagement Strategies and Tools to Personalize

These email marketing tips and services make personalization easy.

Your eCommerce customers can benefit from personalized communication. It can help build trust, loyalty, engagement, and brand trust by incorporating user-generated (UGC), such as reviews, into your messaging.

Email marketing campaigns are a great way to personalize messages for your customers. You can make meaningful connections with your customers by pairing your campaigns with UGC and VUGC engagement strategy and tools. This will increase your click-through rates (CTR ).

We continue to add more Yotpo integrations to leading eCommerce platforms and apps. Today, we want to highlight some of the most popular integrations. These allow you to personalize emails in a more effective manner . These are some email marketing strategies that you can use to engage your customers in your next campaign.

1. Add UGC to emails

Our latest integrations with Zembula and Braze allow you to integrate UGC into your email marketing. These integrations let you add a small code snippet to your emails to gather top reviews, and then add them to your email.

 

These email marketing services can also pull curated Instagram images that have been published to your product pages and include them in your emails if you want to include VUGC. Let’s take a closer at each.

  • Braze Braze allows you to show reviews, star ratings and VUGC in your emails . This integration with Braze will help you showcase top product reviews and increase click through rates (CTR).
  • Zembula : A no code solution, Zembula allows you to add content to your emails regardless of which email service provider. This integration offers tons of customizations to email layouts and fonts.
  • Movable ink : MOVABLE INK allows you to display UGC for preselected products and recently browsed products as well as UGC by media type.

These email engagement strategies could be a great way to get more out of your campaigns.

2. Create stronger segmentations

Klaviyo, Mailchimp are two of the most used email marketing integrations. AI can help you generate code snippets to curate customer reviews and create better segments in your email campaigns. These integrations offer many benefits:

  • Klaviyo Using AI to highlight your best reviews will help your brand see higher conversion rates and better segmentation for targeted campaigns.
  • Mailchimp Convert your customers and target them with customized emails via Mailchimp. This integration allows you to create segments for personalized messaging to customers that left negative reviews and those who left positive ones.

 

These integrations are a great way to give your email marketing strategy a boost.

3. Get customer data

Leveraging customer data is another one of our top email marketing strategies. Our integrations with Optimizely, Remarkety and Listrak can help you to detect cart abandonment or plan promotions for certain products.

 

These email marketing services offer a great opportunity for social proof to be used in your emails, thanks to UGC’s impact increasing conversion rates up as high as 161%. Let’s take a look at what each integration can offer.

  • Listrak Increase your one-to-one interaction with customers through adding ratings and reviews in your emails. This will allow you to automate product recommendations and campaigns.
  • Remarkety Sync customer reviews with Remarkety. Embed them directly in your emails with Remarkety’s drag-and-drop editor and prebuilt “Product With Reviews” content block.
  • Optimizely Increase your customer forecasts with Optimizely to Create personalized messaging that engages customers based upon what they have said in their reviews

You can create the right messages that keep customers engaged by gaining better insight into your customer base.

4. React to your reviews

Another engagement strategy to consider if your brand wants to make customer communication more like a conversation is to find easier ways to follow-up on reviews. It doesn’t matter if the reviews are positive or negative. You can create a pathway of communication with customers and get feedback after purchase.

 

You can easily follow-up on reviews with email marketing services like:

  • Drip With Drip, it is easy to respond to positive reviews using personalized messaging or follow up with negative reviews with an apology/or a discounted price. Drip allows you to retarget customers who have not left reviews on Facebook or Instagram.
  • Omnisend Use to segment your communication channels and automate flow so the right message is delivered at the right moment.
  • Alloy Use Leverage alloy to create review follow-ups, include reviews data in your email marketing solutions.
  • Shopify: Send automated post-purchase reviews to multiple channels in order to gather as many reviews and as many comments as possible.
  • Mesa – The Mesa integration allows you to automate reviews. Thank customers and offer referrals for positive reviews . For those who leave negative reviews, you can either send them support information or offer a coupon.

What are your responses to customer reviews? Which of these integrations could help your brand?

Personalization and email marketing services

It is essential to communicate with customers in order to understand their needs. When you personalize your communication with our email marketing engagement strategies you will see an increase in your CTR and overall trust from customers.

source https://www.yotpo.com/blog/4-email-engagement-strategies-and-tools-for-personalization/