7 Easy Site improvements that can make a big difference

You have probably noticed many ways a site could be enhanced as you shop online.

Here is a couple of ones that I encountered recently on other people’s sites, in addition to my own, that are really simple to repair.

Allow customers time to use coupons

I Googled for dual basin bathroom vanities over the holidays and saw a business selling the kind I wanted, which provided a $50 voucher to register for their newsletter. I then got a welcome email that gave me three times to use it. While I appreciate the sense of urgency, this was New Year’s Eve and I was not even sure the company will be open if anything went wrong. I believe 7 days could have been fair.

Honour coupons, if you provide them

The welcome email directed me to choose”Credit card phone” as the payment method to apply the $50 voucher. I picked the option as directed, paid through Paypal and gave instructions on the”Special instructions” section. The email I received contained none of my directions and contained an invoice for the entire amount, so the $50 discount had not been applied. It required some to-ing and fro-ing with the owner to find the voucher applied before I paid.

Give a live human being if you have a freecall number

This exact same Australian bathroom site company has a free telephone 1300 number. However, in the many times I called them within the month concerning the ongoing delays in bringing the dressing table (it was broken, they missed the pick-up, there were torrential flooding in Brisbane preventing them from leaving etc), nobody replied, with a recorded message to email them if you had an arrangement. If someone was there, an operator carrying messages, I’d have felt more reassured.

Do not require login for testimonials

I purchased some lovely stationery in the UK which came quickly for Valentine’s Day. However yesterday I got an email asking me to provide them feedback. I’d have been only too happy to, but I needed to make a login and password to do this and therefore I did not bother. Perhaps I am being lazy, but that is too much work!

Make content in onscreen fields exactly the same in email confirmations

I am guilty of this one. While clients filled out the individual’s name to whom their present was to be sent, my purchase emails until quite recently — ahem — somehow did not include this. It was just when I emailed a client to thank them for their purchase and to tell them when I’d be sending it, they reiterated it needed to go to Individual B the receiver, not Person A the purchaser.

Make hyperlinks underlined or different colors

My site is currently undergoing a redesign that will address one of the problems that have — embarrassingly — existed because it was last found in March 2011: the text color of my site is, um, navy. The links will also be navy. Until someone pointed out this, they were nearly impossible to see. The website posts now underlines all hyperlinks to I will do it on my newly revised site, also.

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Uniquely identify each order email

When my site was relaunched a couple of decades back on a new platform, I began receiving purchase emails with subject headings which just had the item name listed. In no time at all it was impossible to ascertain individual orders without opening each email. I had to ask to acquire subject headings with [product] for [customer name] for [date] to make hunting them simpler. I have ordered online and received mails using a multi-numeric order amount, but no mention of what it is. Surely spelling out the title, product and date makes it much easier to search your mails?