1. Work out your product offering for Valentine’s Day
Look over the past year’s Valentine’s Day merchandise and see what sold best. Assess your client emails around that time — were there any requests for various models, brands, sizes, colours, prices, or delivery methods?
Have you got any gaps in appropriate Valentine’s Day merchandise offerings? Is it in stock? Have you got a newer, smaller, shinier version?
If you sell any items advertised as birthday presents, you might have the ability to market them as Valentine’s Day gifts also. Purchasing your spouse the set of pretty shoes she is wanted, or giving him a new GPS could be intimate even if it is not the traditional Valentine’s Day gift of chocolate, flowers, lingerie, jewelry, perfume, a meal out, or a weekend away.
2. Create your email marketing program
Clap your hands and observe. Valentine’s Day 2014 falls on a Friday, which means that you can promote and send your orders as late as Wednesday the 12th or Thursday the 13th, unlike in 2012 as it fell on a Tuesday, which brought Valentine’s Day online orders to a block from Friday, February 10.
- Mid-January — send your first email offer
- Late January — send a glimpse
- Historical February — add urgency for free shipping offers
- February 12 — last day for shipping
- February 14 — e-gift certificates
3. Get your creative created
Consider your target markets. An inexpensive (under $30) array of presents is excellent for the newly dating, while married couples may spend more on each other. A group picture may work better for adolescents that”hang out and hook up” rather than date; same-sex, long-distance or May-December romance pictures may catch different customers’ interest. Retro images may be fun for Baby Boomers. A shot with grandparents and grandkids might work. Are any of your products acceptable for children? American clients commonly buy Valentine’s Day merchandise for their kids but Australian and British clients don’t, seeing it strictly as an adults’ special event.
4. Careful wording can help expand your market
Not everyone is heterosexual. Not everyone is married. And not everybody is in a relationship. Use the word”spouse” even if you have your clients segmented by gender. Consider that lots of people can be depressed about being single at Valentine’s Day and invite people to treat themselves or someone special. Many could be celebrating their anniversary or wedding then so many individuals get married on Valentine’s Day, and needless to say, February 14 is going to be a birthday for a number of your customers.
5. Win new customers, grow your database
Many clients are paying off the vacation expenses from mid-January so that they may be short on money. Have you got services or products with a healthy margin? This can be a wonderful time to market relevant Valentine’s Day merchandise on group purchasing sites like Groupon during January. You could attract new clients and help to cultivate your database for 2014. Make sure, however, that your goods arrive in time or are available to be used on Valentine’s Day and do not make it the worst-ever group-buying bargain which I suffered in 2012.
6. Offer something extra with your packing
With Valentine’s Day falling on a Friday, many clients are going to be at work. Can you arrange for a courier to deliver your packages with helium balloons and ribbons in your city? Envision the envious looks on other people’s faces in your customer’s office when they see the courier arrive with a Valentine’s Day package with balloons. They will all want to know where it is from. If you sell your goods via a drop shipper, consider offering free gift-wrapping, upgrading to free courier shipping, or offering a tiny gift-with-purchase supply for Valentine’s Day to assist your products stand out.
7. Run a Valentine’s Day present survey to help you and your clients
Many guys fall in one of three groups when it comes to Valentine Day: they forget to purchase a gift or rush round at the last minutethey buy what they need to give their spouse (generally lingerie), or they maintain buying the identical product or service (like booking last year’s romantic restaurant) — that is boring for the receiver. If you have ever run a survey on what your clients like to get and give for Valentine’s Day, then run some snippets from it in your newsletter, or conduct a new one in your initial email to your clients. Contain a Valentine’s Day gift-giving preferences infographic with your next email marketing to give them a few hints. Infographics are also excellent for search engine optimization and social networking traction.