7 marketing avenues Which Were a waste of Money and Time, and 4 Which have Not

I have made lots of mistakes in conducting my site business, and spending money on certain advertising vehicles is just one of them.

1. Folks ignore banner ads on the internet

When was the last time you clicked on a banner ad online? And purchased anything from it? I certainly have not and I understand from my affiliate program that I belong to that lots of individuals click on one of the collection of banners advertisements I have and do not purchase from them — at least not immediately, if at all. These biscuits last up to 30 days, by which time their purchasing interval would have passed.

2. Folks discount print advertisements in magazines

I have paid to be in baby and wedding magazines using a trackable advertisement code. Zip. Nada. Nothing. Apparently you are supposed to market consistently to make a difference but I just don’t have the money for it.

3. Folks discount leaflets in paid-inclusion gift bags

I have paid (quite a few million dollars really — wince) to have my promotional postcards inserted in the gift bags given to pregnant women at maternity hospitals, obstetrician clinics and antenatal centres a couple of years back and exercised my conversion rate was 0.046%. That is worse than my worst-ever online conversion speed. But at least that is far better than the women’s tea party event in a significant resort which netted me exactly zero earnings.

4. They discount leaflets in free gift bags

Unless they’re immediately on the market for your product state, that week, most folks throw these promotional coupons away. At least you are not paying to be in the gift bags.

5. Individuals who combine competitions for freebies seldom become paying clients

I have run several contests over the years my company has been operating, and I have managed to convert only 8.1percent of those who won one of my products into paying clients that’s pretty dismal.

6. Competition winners are less likely to become continuing subscribers

Lots of men and women are inveterate competition entrants, trying their luck with numerous companies to win prizes. They may have no interest in the merchandise, nor in hearing from you on a continuous basis. Of those people who have won a prize in a contest, about 36 percent have subscribed or proceeded to subscribe to my newsletters.

7. Freebie trials rarely work

I have spent money with gift-of-the-month companies and free trial chances where you pay to have your product included for the client to review it. This is what will happen: you get a few of people who actually bother to give it an online review and of these, most supply such useless comments (“it was great”) which you’ve pretty much just thrown your money away.

What HAS worked for the company is a much shorter list!

1. Leaflets to present customers

Clients who have bought from my company are a lot more likely to purchase again. I get an awesome response to my handwritten birthday cards containing a promotional booklet with clients contacting me with a couple of weeks to purchase another product.

2. Well-written publicity

A well-written press release, together with a targeted audience, can help propel your merchandise tremendously as editorial is seen with much greater credibility than advertising.

3. Radio interviews

People can tell a lot by someone’s voice and in a meeting, you may lightly mention something that has great significance to the listener. Plus, so the radio station switchboard is not bombarded, they generally back-announce your site address at the end of the segment.

4. LinkedIn

This free (on the fundamental level) networking service lets me connect with folks in my industry individually and through relevant groups. You may get better-known by providing answers in the Answers section and have tracked sales out of that.

What advertising avenues work for you?