Adobe named a leader in the 2021 Gartner(r), Magic Quadrant(tm), for Digital Commerce

All companies are now faced with a new digital commerce imperative. Businesses continue to look to new users, channels and geographic areas to help them grow their businesses. Companies need to be flexible and agile to adapt quickly to changes in external and internal conditions.

Adobe is changing the way businesses and brands think about ecommerce. Adobe’s recent recognition as a Leader for Digital Commerce in the Gartner Magic Quartrant for Digital Commerce for the fifth consecutive year is a testament to the strategy and commerce vision we have been implementing. SalonCentric is a subsidiary from L’Oreal which distributes salon products directly to professionals. It is deeply rooted and rooted in personal relationships. SalonCentric’s sales representatives travel to salons to give information and fill orders using Adobe Commerce.

Sales reps today use Adobe Commerce as not only a sales tool but also as a resource and business building tool. Now we can see how conversions, orders, and service trends are changing, which allows us improve on our already wonderful foundation.” – Gabby H. Helms, Director of eCommerce & Digital Marketing, SalonCentric.

Adobe’s global reach is evident in our extensive partner and solution integrator network. Adobe Commerce is part of Adobe Experience Cloud and is rapidly growing in enterprise. All commerce models are supported by Adobe Commerce, including B2B and C use cases. is the website for customer stories from all types of businesses and sizes.

Helen of Troy, a global leader in consumer products, had strong growth last year due to consumers staying home and investing more in their health and well-being.

“Our long-term strategy focuses on giving consumers a direct channel to interact with our brands, which also complements our retail network. Harish Ramani (chief information officer, Helen of Troy), stated that the pandemic helped accelerate our strategy. As consumers stayed in, they became more comfortable shopping through multiple channels. Our partnership with Adobe Experience Cloud gives us a range of integrated technologies that are fundamental to our digital transformation efforts. We look forward to working closely with Adobe to define the future of shopping in Helen of Troy.

Adobe Commerce offers robust commerce capabilities, including native content management editors that make it easy for marketers and merchandisers to edit and update content without the need for developers. PWA Studio is included to help you create mobile-first experiences. It also includes robust AI-powered features such as Product Recommendations, Live Search powered with Adobe Sensei and Product Recommendations that are intended to increase commerce conversion and revenue.

Now, we offer PWA components that can be shared across Adobe Commerce and Adobe Experience Manager. This makes it easier to create cross-channel and omnichannel experiences. Adobe Commerce supports customer engagement and collaboration throughout the customer’s entire lifecycle. Seller assisted shopping and purchase approval workflows allow sales reps and customer service teams to easily engage customers and businesses can manage their purchasing authority and budgets.

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