Are the 2020s the Decade of the Great B2B Branding?

Are the 2020s the Decade of the Great B2B rebranding? But not for the reasons that you might have thought or heard. This is the fascinating question that LinkedIn’s Web2B Institute asked. They have written quite extensively on it. This is the well-known 60/40 split between activation campaigns and brand – 50/50 in B2B, as recorded by Peter Fields […]

SMBs seek guidance and support from B2SB marketers.

The landscape of small businesses has changed dramatically in terms of where, how and when they shop, work, and sell. Big brand marketers have a huge opportunity to help small businesses plan, execute, and optimize their “what’s next?”. How can big brands support the pivot journey? “We have expanded to multiple geographies and I expect that my […]

An linguistic exploration of Propolis

Propolis is the only community site for B2B Marketing. Did you ever stop to consider what Propolis actually means? You might be surprised. “What’s in the name?” Shakespeare said that a rose of any other name would smell just as sweet. Nomen est, declared the Romans, arguing that destiny is a name. No matter your opinion, naming is fascinating. This […]

Fossil to Close Some Stores, Reorganize

Fossil Group, a fashion accessories seller and manufacturer, announced last week that it is planning a multi-year overhaul of its business. This includes closing down some stores and focusing more on less products. Fossil did not say how many of its 610 stores it planned to close in the U.S. and Europe. The U.S. has 284 Fossil shops […]

Ascena Retail Group CEO: “It’s time for the Empire to Strike back”

It is no secret that the retail landscape has changed in recent years. Amazon.com and other retailers disruptors have made customer expectations very high. This puts pressure on legacy retailers who often have very different business models and can’t meet these expectations. What are legacy retailers to do about it? David Jaffe, Chairman and CEO of Ascena Retail […]

Report: Ace Hardware and Dollar Tree Tops in Customer Service

According to the 2018 Temkin Experience Rankings, Ace Hardware and Dollar Tree provide the best customer experience in retail, a benchmark that measures companies’ customer service based on 10,000 U.S. customers. Ace Hardware and Dollar Tree were tied for first place among the 49 retailers that were included in the ratings. The scores of each retailer were 82 […]

The “Retail Apocalypse” is Ragnarok, not End of Days

Daily, there are claims in media around the globe that physical retail is headed toward an irreversible end. Yet, we are also witnessing some of the most innovative and user-friendly reinterpretations of retail ever seen. Clearly, reports of retail’s demise are exaggerated. Instead of apocalypse there is a more accurate concept. It’s a very similar, but fundamentally […]

Part 1: Learning from the Holiday Season

The 2017 holiday season saw total sales rise by 4.9 percent. This is the largest increase in year-over-year sales since 2011. While consumers shop via many channels, the largest gainer was e-commerce. Online sales increased 18.1% over the previous year. Astound Commerce performed a thorough review of holiday shopping seasons to understand how consumers shop and what experiences […]