Category: B2B

Are the 2020s the Decade of the Great B2B Branding?

Are the 2020s the Decade of the Great B2B rebranding? But not for the reasons that you might have thought or heard. This is the fascinating question that LinkedIn’s Web2B Institute asked. They have written quite extensively on it. This is the well-known 60/40 split between activation campaigns and brand – 50/50 in B2B, as recorded by Peter Fields […]

An linguistic exploration of Propolis

Propolis is the only community site for B2B Marketing. Did you ever stop to consider what Propolis actually means? You might be surprised. “What’s in the name?” Shakespeare said that a rose of any other name would smell just as sweet. Nomen est, declared the Romans, arguing that destiny is a name. No matter your opinion, naming is fascinating. This […]