Coupon codes can be a great way to get new customers and keep returning customers. According to research, coupons are preferred by more than half of consumers to other promotions.Placed(www.placed.com).
According to, there are 121 million U.S. users of digital coupons and growing.eMarketer(www.emarketer.comThese promotions are important for small businesses, especially when they want to increase holiday sales. These promotions can be incorporated into your holiday marketing strategy in three different ways.
Do Something Different
Let’s start with the basics. First, decide what offer is most appropriate to use in holiday campaigns. Although small businesses often use promos and offers, such as “type THANKS16” to redeem, unique coupon codes allow for better segment tracking and prevent coupon code abuse.
Merchants can personalize offers to different customer segments by using unique coupon codes. A discount that is based on customer behavior and insights can help you cut through the noise of competing promotions and increase sales.
Make a sense of urgency
Sometimes shoppers just need a little push to make sure they are satisfied with their purchase. Customers can be motivated to buy by small business owners who include unique coupon codes in their abandoned cart strategy. Merchants can remind customers about items that they viewed a few hours after someone adds them to their cart, but fails to complete the purchase.
Send a second reminder email to the customer a few days later, containing a unique coupon code that is time-sensitive and expires by midnight or within one day. This encourages customers to make a purchase immediately.
Give them a reason to return
Offer a coupon code to save on your next holiday purchase to keep the momentum going. You can reward them for certain actions with coupon codes.
Retailers can do this by offering discounts codes or brand loyalty points to key actions, such as commenting on the Facebook wall or submitting product reviews. These seemingly insignificant actions can quickly add up to be virtual endorsements of products through word-of mouth. Merchants can encourage customers to return and reward them for every purchase, much like a virtual punchcard.
You can offer something unique and different from your competitors as a small retailer. Small businesses can make a lasting impression by supporting social causes and creating unique products and services. This will help you stand out among the rest during a season where not only are you giving but also helping others.
Coupon codes are a last-minute boost
The E-tailing Group found that approximately half of consumers will spend more with retailers who use their purchase habits and interests to personalize their shopping experience. Merchants have turned to new tools to personalize offers to customers based on their purchase behavior. Smart tools are being used by small business owners to manage coupon codes, reduce discount code abuse, and increase annual sales.
To increase their sales and marketing efforts, retailers can make coupon codes more targeted and unique by making them relevant and appealing to shoppers with great offers.
Don’t wait to use coupon codes for the holiday season.