Customers spend the most time on the website when they shop online. It is therefore important to make your website more user-friendly.
Optimized websites will increase sales and make your customers feel more comfortable. A website that is optimized will help your business better leverage potential customers’ resources. These 10 tips will help you improve your website’s user experience.
1. Simple Website Design
Website design should be simple, uncluttered, and orderly.
Customers will be confused by the clutter and find it difficult to find what they are looking for.
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Simplicity in design, on the other hand, will make the website easier to use and find the information you need. Avoid complexity and provide users with a synchronous layout.
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2. Optimize Image
Infographics, icons, and images grab attention more than long lines of text. Research has shown that people look at the image first, then the caption.
Therefore, it is important to communicate information using images in the most comprehensible and practical way.
3. Choose Colors Effectively
The power of color can have a profound effect on our emotions. Color can be used to invisibly guide users’ perceptions and actions on your website.
A good color will sell better than a bad one!
The following table will help you choose the colors that best represent the emotions you wish to communicate to your users.
4. Logically Links
If you embed a link into your content, make sure it is underlined and in another color so that the user’s attention is on it.
Be selective when embedding link links. Instead of putting in many links, highlight the most important ideas.
5. Optimize Navigation Bar
The navigation bar is located at the top right of the screen and connects users with other areas of your site.
Avoid cluttering your menu with redundant options that could overwhelm users. This will improve user experience.
You should move the less important navigation items onto the inner pages. This will make it easy to navigate the site.
Your logo can be used as a link from your homepage to help visitors reorient.
Allowing on-site searches helps readers find what they are looking for quickly – and optimizes your content strategy.
6. Highlight Social Proof
Social proof refers to a psychological phenomenon in which people examine the actions of others to decide the right course of action.
Positive customer reviews will show potential customers how trustworthy you can be – even if they are just meeting your company for a first time. 79% of customers trust online reviews more than personal recommendations.
Highlight your most memorable testimonials with clearly visible icons placed on your homepage. This area is the best for visibility.
7. Voice 404 Errors
Your visitors might be annoyed if they see a 404 error page and decide to leave your site. Their web journey was interrupted by the link that was supposed to lead them somewhere new.
You can limit frustration and defection by making sure you regularly check Google Webmaster Tools for broken links.
You can make a humorous message to keep users from becoming too upset about 404 errors.
8. Minimize form
Data collection is crucial to business success. However, it’s not something that people like to do. Users may be annoyed by being asked for extra information that could lead to decreased conversions.
By removing redundant fields from your registration form box, you can enhance the user experience. It can reduce the amount of work required to sign up and produce incredible results.
Expedia’s revenue soared by $12 million when they omitted the field “company name” from their registration forms.
Web design is more personal if it allows users to feel that web content was created just for them. Forrester research found that 77% of respondents said they would recommend, pay more, or prefer a personal service.
Here are some suggestions for personalizing your website:
- Contact potential customers by name
- You can suggest products that match the product you are searching for, or products that they already have in their shopping cart.
- Promoting products that they are interested in.
- When they return, keep their cart unpurchased.
These can be obtained by monitoring and analysing specific customer behavior on your site, items in your shopping basket and purchase history, as well as data history by certain demographics.
10. Optimize for Moble
Mobile usage is on the rise, so a mobile-friendly website will be essential to provide a great user experience.
Salesforce customer management software reports that 75% of customers expect brands to provide a consistent experience across channels. Google’s mobile-friendliness testing can help you determine if your website is mobile-responsive.
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A study done by Think with Google also found that mobile page loading times have a significant impact on conversions and bounce rates. Google’s mobile speed test can help you improve the user experience on your mobile device.
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