How to build your brand with LinkedIn Stories: 7 ideas & tips
It started with Instagram adding IG Stories. Facebook followed suit. What about LinkedIn Stories? Why? For why?
Because why not? You can share your company’s activities in fun and engaging ways.
LinkedIn’s most prominent professionals regularly share best practices for the workplace. This includes how to hire the right people, tackle scheduling problems, and fundraising. LinkedIn stories are a way to share your business successes, challenges, and everyday fun tasks.
We have the details for you if you’ve been following the stories of others on LinkedIn and would like to join the party.
- What are LinkedIn Stories?
- How to make a LinkedIn Story
- Ideas for LinkedIn Stories
- LinkedIn Story best practices
What is the purpose of LinkedIn Stories?
LinkedIn Stories, which are similar to Instagram, Snapchat, Facebook and Instagram, are pieces of content that you can post on your profile for 24 hours before they disappear.
A LinkedIn Story can be created for 20 seconds. Upload a photo from your library, or take a photograph or video in real time. You can also add multiple photos and videos to your Story at once for users to tap through.
To view your own story or those of others, tap on the circular photos at the top of the LinkedIn mobile application.
What are the LinkedIn Story specifications?
LinkedIn suggests the following sizes for photos to be added from your camera roll.
- Resolution: 1080 (w) x 1920 (h) px
- Frame: 30 FPS, square pixels
- Supported file types are H264 and MP4
- Aspect Ratio 9:16
- Resolution: 1080 (w) x 1920 (h) px,
- Supported file types: JPG, PNG
- Aspect Ratio 9:16
How can I create a LinkedIn Story
The mobile app can only be used to add to your LinkedIn story (or that of your organization). Simply open the app and select either your profile picture or that of your organization. Then, allow LinkedIn access to your camera and photos.
What are the features available in LinkedIn Stories?
Like Instagram and Facebook Stories, you have a few different options for making your Story engaging and authentic.
If you want to get creative, you can easily add a sticker or text to your photo or video.
Post to “Today’s Question”
Engage your followers by asking them the question of the day. Your followers’ answers can help you gain insights, feedback, or other information that will allow you to better connect with your audience.
In your LinkedIn Story, tag users
Remember, just like any other social media platform, users react best to human faces. Do not be afraid to show off your clients, employees, partners, or investors. Use their LinkedIn username to tag them in the story.
You can tag individuals in LinkedIn stories, but not businesses.
Add links to your LinkedIn Story
And the best part is that you don’t even need to be verified to include a link in your story.
You can access insights through the LinkedIn mobile app while your story is still live. If you include a swipe up link in your story, these include unique views, viewers and link clicks.
Navigate to the story you want to open, then click on the bottom to see insights.
How can I save, edit or delete my LinkedIn story
You must save your Story within 24 hours. Tap on the Story you have posted and tap on the More icon at the top right. Next, select the Download icon from that list.
Follow the above steps to delete your story, but choose the Trash icon.
After a Story has been published, unfortunately, it is not possible to edit it.
What should I write to my LinkedIn Story?
If you are anything like me, planning a social media calendar involves dividing content into various buckets. You can post light and casual content on Facebook or Twitter. More official news, releases, and events related to partnerships go on LinkedIn.
However, LinkedIn stories are the platform’s way of getting more friendly and casual, like Instagram or Twitter. Lean into it! Think of it this way: if you are a business selling to other businesses, your ideal audience is on LinkedIn. LinkedIn stories are a great way to showcase a different side of your brand.
Highlight the hustle
It’s something I’ve only said once, but it’s been repeated a thousand times. Humans like to see other humans behind the brands they love. Your employees should have fun creating amazing products. Although it may seem like there are a lot of Zoom meeting attendees right now, you can think of creative ways that your employees can be highlighted.
I love it when employees take photos from their own homes. What number of people are wearing pajamas and a button-down shirt while working? How many people are walking their dog while making important phone calls? This is the kind of relatable content that we all need right this moment.
Participating in an event? Hosting a podcast? How do you open a new office? This sounds like the ideal content for a LinkedIn Story. Your followers can take a tour of the event through your eyes.
Remember that real-time updates are exactly what stories were made for. Do not be afraid to let your stories go unpolished. We want to meet the people behind the business.
Thought leadership and the AMA
Although it is great fun to go live on Facebook, Instagram or Clubhouse, it is not the platform your audience is using. LinkedIn wins again.
LinkedIn has daily questions you can answer in your stories. However, your team should feel empowered and able to answer the questions themselves. What are your clients asking you? Which conundrums has your team solved?
Ask your founders and thought leaders to participate in an AMA. This allows you to interact directly with your audience.
You can also give your announcements an extra boost with a LinkedIn story that focuses on your news. You could use this to announce product launches, new partnerships or the achievement of an employee milestone.
LinkedIn Story best practices
LinkedIn Stories is the platform’s way to be more casual and friendly, just like Instagram and Twitter. Lean into it! These are the best ways to post to your professional or personal page stories.
Send bite-sized updates
LinkedIn allows you to post up to 20 seconds. I suggest that you cut it down into smaller, more engaging pieces. Stories can be thought of as a flipbook. Each page or post should tell a different story and build on the previous one.
For example, break a concept into bite-sized steps. Perhaps you’d like to show your audience how to make peanut butter and jelly sandwiches. Your ingredients and utensils should be shown in the first post. The second post should include two slices of bread, one with peanut butter and the other with jelly. This is how you get to the point.
Transparency and storytelling can add color to your story
Using the same approach, make the PB&J sandwich-making process as enjoyable, innovative, and empathetic. Tell the story within your Story. Your messy fingers when you drop the knife into the peanut butter! Your kid eating a sandwich with jelly all over it!
This is the fun side of LinkedIn marketing. We all see those lengthy posts about people being inspired by mentors or employees, or a great learning experience. You have the opportunity to visualise those stories and make them more relatable to your target audience.
This feature can be used to visualize graphics, fun stats and other information. This brings us to…
Embellish your Story
The most engaging stories are the ones that paint a picture and keep you hooked. LinkedIn is no different. Although you might be trying to spice things up in a boring corporate topic, there is nothing that suggests it cannot be visually appealing.
LinkedIn offers stickers, emojis and locations that you can use to add to your story. While you shouldn’t use too many stickers, a few well-placed and relevant stickers can make a big difference. This can make your audience feel more connected to you.
You can even let your employees take over LinkedIn for the day! This EY intern shows you what goes on behind the scenes in your business.
LinkedIn Stories can help you build your business or personal brand
It’s not just for Instagram and Facebook to use personable content. Your marketing materials should be conversational and approachable. LinkedIn is a more professional platform than Stories, but that doesn’t necessarily mean they won’t work. They can actually be refreshing for your followers.