How airlines can create better customer experiences with user-generated content The airlines understand more than most companies that a strong brand will lead to success. However, airlines must be able to differentiate themselves and build meaningful relationships with customers, regardless of how diverse the market is. Airlines are striving to improve not only their inflight experience, […]
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A Better Way for Brands to Handle Retail Content, Part 3: Tips & Tricks to Get Visibility
Amazing news, your product information is configured and now reaching all your retail destinations economically and with minimal errors. You’re done, right? Unfortunately not. As any seasoned brand well understands, product data isn’t a”set it and forget it” a part of your e-commerce enterprise. Retail destinations are ever-changing their needs, while manufacturers should also adjust […]
4 Tips for Better Ecommerce Returns and Exchanges
More than 60 percent of online shoppers returned or exchanged at least one thing in 2013, up from about 51 percent in 2012. Significantly, about 95 percent of consumers will return to an internet merchant and make additional purchases following a positive return or exchange experience, making handling the process important for ecommerce success. Exchanges […]