Tag: Brand

Email Marketing: Why Every Brand Should Use Personalized Ecommerce Emails in Their Digital Strategy

Email Marketing: Why Every Brand Should Use Personalized Ecommerce Emails in Their Digital Strategy This article will explain why personalized ecommerce emails are so important and how they can help retailers grow. You may be new to personalized emails, or just need to refresh your memory, here are some reasons why they are so important […]

Brand Aid: How to Build Brand Equity

The term branding is a well-known buzzword. The success of your store depends on your brand and how it is perceived in the community. But there’s also a lot confusion. Everybody talks about branding. There are over a billion books about it on Amazon. Yet, there is still much to learn about brand equity and what it […]

How to build your brand with LinkedIn Stories: 7 ideas & tips

How to build your brand with LinkedIn Stories: 7 ideas & tips   It started with Instagram adding IG Stories. Facebook followed suit. What about LinkedIn Stories? Why? For why? Because why not? You can share your company’s activities in fun and engaging ways. LinkedIn’s most prominent professionals regularly share best practices for the workplace. This includes how to hire […]

Five Ways a Blog Can Connect Customers to Your Brand

Blogs are a vital part of modern business. A blog is essential for every business for many reasons. But the most important reason for any business is to connect customers with your brand. While your brand can be found in many forms, your blog is the key to that connection. Let’s take a look at five important ways […]

Future-proof your online business with these 3 insights about brand websites

2020 was a year for accelerated adoption. Consumers have turned to digital to fulfill more of their daily needs, despite restricted mobility and more people staying at home. With many people now using digital services for their first time, and over 90% of users saying that they will continue using these services in the future, it is more important than […]

New Forrester Report for Brands: How To Master Your Own Digital Destiny

If there’s one challenge all brands are undergoing right now, it is this: Direct-to-consumer relationships are more powerful, and important, than ever. Consumers have preferred to buy products directly from producers when given the alternative. And today, according to recent research from Forrester, 21 percent of US shoppers (and 25 percent of European shoppers) intend […]