Tag: digital

Email Marketing: Why Every Brand Should Use Personalized Ecommerce Emails in Their Digital Strategy

Email Marketing: Why Every Brand Should Use Personalized Ecommerce Emails in Their Digital Strategy This article will explain why personalized ecommerce emails are so important and how they can help retailers grow. You may be new to personalized emails, or just need to refresh your memory, here are some reasons why they are so important […]

High-tech digital trends in 2022

Customers expect seamless, personalized experiences. Now is the right time to deliver. Adobe and Econsultancy partner every year to identify the top trends in digital. We spoke with 814 leaders of B2B companies this year, including 442 in the high-tech sector. Surprisingly, we found that high-tech leaders spoke of struggling to provide a high-quality digital experience for […]

Adobe named a leader in the 2021 Gartner(r), Magic Quadrant(tm), for Digital Commerce

All companies are now faced with a new digital commerce imperative. Businesses continue to look to new users, channels and geographic areas to help them grow their businesses. Companies need to be flexible and agile to adapt quickly to changes in external and internal conditions. Adobe is changing the way businesses and brands think about ecommerce. Adobe’s recent […]

How we Benchmarked Digital Marketing for Cisco Partners using Marketing Maturity Maps [Case study]

How we Benchmarked Digital Marketing for Cisco Partners using Marketing Maturity Maps [Case study] B2B marketers are known to love benchmarks. Each client wants to know how their company ranks against its competitors and how they compare against the top brands around the globe. They want to know whether their email, website and lead generation initiatives […]

Magento Commerce 2.4.2 will continue to drive digital commerce growth.

Magento Commerce 2.4.2 will continue to drive digital commerce growth. Despite the challenging year 2020, ecommerce sales experienced a remarkable growth of just below 30%. We learned a lot from 2020. All businesses must be digital. Based on eMarketer‘s 2021 forecasts, businesses are hoping for a rebound of brick-and-mortar business sales. A Digital Commerce 360 B2B survey […]

New Forrester Report for Brands: How To Master Your Own Digital Destiny

If there’s one challenge all brands are undergoing right now, it is this: Direct-to-consumer relationships are more powerful, and important, than ever. Consumers have preferred to buy products directly from producers when given the alternative. And today, according to recent research from Forrester, 21 percent of US shoppers (and 25 percent of European shoppers) intend […]