Tag: Ecommerce Client Data

4 Mistakes to Avoid with Ecommerce Client Data

Collecting data about shoppers is crucial for ecommerce businesses. Demographic, social, and behavioral information provides insights to merchants for marketing campaigns, product enhancements, and to provide better customer support. But when not implemented properly, data-centric strategies can do more damage than good. Below are four common mistakes ecommerce merchants make when dealing with client data. […]