The landscape of small businesses has changed dramatically in terms of where, how and when they shop, work, and sell. Big brand marketers have a huge opportunity to help small businesses plan, execute, and optimize their “what’s next?”. How can big brands support the pivot journey? “We have expanded to multiple geographies and I expect that my […]
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Part 1: Learning from the Holiday Season
The 2017 holiday season saw total sales rise by 4.9 percent. This is the largest increase in year-over-year sales since 2011. While consumers shop via many channels, the largest gainer was e-commerce. Online sales increased 18.1% over the previous year. Astound Commerce performed a thorough review of holiday shopping seasons to understand how consumers shop and what experiences […]
How to Get Sales on Shopify: 14 Proven Tactics You Can Steal From Allbirds
If you’ve been wondering how to get sales on Shopify, you’re not alone. See, starting a Shopify store is easy. But knowing how to get people to hand over their hard-earned cash? Well, that’s another story. Thankfully, there are lots of brands out there that we can learn from. One such company is D2C shoe […]
From idea to first customer: Selling it before you make it
You’ve made it this far in your journey to your first client. You’ve selected the target audience and identified the problems they are willing to pay for solutions. Navigate the Journey For some businesses, it may seem that the next step is to create your products. In an ideal world, your product first would be. A product […]
From the Idea to the First Customer: Solving a Problem
We discussed in the first article of this series why it is important to choose a targeted audience and how to find the right group. It was also important to identify your audience and understand their needs. Next, find a problem you can solve. Navigate the Journey Part One: Choosing an Audience Part 2: Finding the Problem to Solve Part […]
With a positive ecosystem spirit, you can go from idea to digital business.
With a positive ecosystem spirit, you can go from idea to digital business. A common saying regarding digitalization echoes in corridors: An Idea is Worth Nothing. It all revolves around a cup of coffee. What happens on the way? For creating a new digital service or solution, a good idea is the best starting point. Even successful […]
3 Trends that will drive customer experience in 2021 from Movable Ink
3 Trends that will drive customer experience in 2021 from Movable Ink As remote work continues, customer experience is a top priority for almost all brands. So, what trends are driving customer experience and engagement this year? MovableInk was our partner and we had the opportunity to talk with them about their market experiences and share some of our […]
Learn from Hong Kong’s business leaders: Insights and lessons
Hong Kong has been experiencing protests and a pandemic for more than a decade. Leonie Valentine is the managing director of sales operations at Google Hong Kong. She shares her observations about local businesses’ resilience as they work towards recovery. She shares notable examples of businesses that are ahead of the curve and ready to respond to […]
The First Holiday Pop-Up: What Retailers Can Learn from Spirit Halloween
Holiday pop-up retail defies expectations. The so-called retail apocalypse has actually claimed a great deal of victims. Circuit City, Toys”R”Us, Borders are resting peacefully at the graveyard of”shoppings past”. But amidst all the passings, there is 1 retailer that continues to withstand the ash, and, like a vampire, latch onto its lifeblood: brick-and-mortar. Since the […]
The New Face of Medical Retail: From Primary Care to Point of Sale
Before the health boom, most people would just stop by a physician for the dreaded yearly physical, or when something felt badly wrong. There were clear lines separating medical and product –but these lines are now blurring. With a growing shift toward health as an important part of our everyday lives and the development of […]