Tag: Multi-channel Brands

Competing Against Multi-channel Brands and Retailers

If you market branded consumer products on your online store, your company is in a high risk due to the multi-channel strategies of producers, marketplaces, and large specialty retailers. Let’s say you sell Under Armour products. One of your items is a “Men’s Coldblack® Player Polo” that lists for $64.99. Besides competition from Amazon.com, DicksSportingGoods.com, […]