Tag: New Forrester Report

New Forrester Report for Brands: How To Master Your Own Digital Destiny

If there’s one challenge all brands are undergoing right now, it is this: Direct-to-consumer relationships are more powerful, and important, than ever. Consumers have preferred to buy products directly from producers when given the alternative. And today, according to recent research from Forrester, 21 percent of US shoppers (and 25 percent of European shoppers) intend […]