Customers spend the most time on the website when they shop online. It is therefore important to make your website more user-friendly. Optimized websites will increase sales and make your customers feel more comfortable. A website that is optimized will help your business better leverage potential customers’ resources. These 10 tips will help you improve your website’s user […]
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How we Benchmarked Digital Marketing for Cisco Partners using Marketing Maturity Maps [Case study]
How we Benchmarked Digital Marketing for Cisco Partners using Marketing Maturity Maps [Case study] B2B marketers are known to love benchmarks. Each client wants to know how their company ranks against its competitors and how they compare against the top brands around the globe. They want to know whether their email, website and lead generation initiatives […]
How to improve your mobile UX using the eyes of users
Learn how Device Mode allows you to view and interact with your website’s UX from the eyes of mobile users. This lets you quickly and easily check how it looks, functions and responds in real life. It’s easy for marketers, business owners, and optimizers to fall prey to the temptation of viewing their website only […]
Using Google Analytics to Measure Social Media Effectiveness
Google Analytics has transferred its social reports to new places. Plus it has added new features to collect more in-depth social networking data. Here’s a fast look for Google Analytics users, showing you where you can discover your social metrics, and how they have been designed to better meet your requirements. New Location for Social […]