There isn’t any magic bullet for success.

Soap box time! I feel like ranting a bit now. I truly bristle when I read articles claiming”The 7 Tips to SEO dominance” or”10 ways to effectively advertise your company” or”Top 5 Mistakes That Will Kill Your Business”. It is like there are magical potions to running an internet business. Hey, I have even written articles such as this. Readers like lists. But I am hoping today that you like honesty somewhat more.

The”Top 10″ lists are basically BS.

There’s rarely ever 1 thing that will catapult your company into triple-digit expansion or kill it immediately. Evidently, there are black swan events to know about, but beyond that…

Company is a grind. You can not”Top 10″ the keys to building a company. It is similar to a”Top 10,000″ list.

My company is successful. It was not successful for over years than I care to recall. It required several years of slow and continuous improvement to get it to where it is now. I made a great deal of mistakes along the way. However, I still could not, with my present understanding, start over and recreate its success more quickly. I might be able to shave a couple of months off the previous half-dozen decades, but that is about it.

The point is that business is an daily battle. It is a marathon. That doesn’t mean that you walkmarathoners are still running. You have to possess endurance. Few companies blow up overnight. It is so rare that you shouldn’t expect it or be angry if it does not happen. Businesses build up gradually. It takes time and a good deal of effort.

Even if your business model is right, it will have a long time to be shown right. Essentially, you must reevaluate your insecurities and doubts.

Following 10 years of fighting in the business world, Here’s What I believe:

  1. I think that SEO, essentially, is a waste of time. You are playing a match against a computer algorithm. The issue is that your competitor (Google) has significantly more resources than you. You are going to lose. Also, Google does not buy your goods. Humans buy your merchandise. Design for them. And pray to God that they will remember your name and skip Google the next moment. Relying on a third party to drive visitors to your website is a recipe for failure. In a service-based organization, you’d never need over 10% of your earnings to come from 1 customer because what do you do if they left for a rival? Well… if Google represents 90 percent of your earnings, what would you do if they stopped sending you traffic?
  2. I think in me. I have my business’ best interest in mind and therefore I’m skeptical of outsiders, notably salesmen,”experts” in the industry, and my own workers. I know my business better than anybody. Always do what you think is correct and forget what everyone else is doing. Just because everybody has a Facebook page does not mean that you need one. The only person making big money on Facebook is Mark Zuckerberg. Therefore, don’t sweat it.
  3. I think in sweat profusely over the details which matter.
  4. I think in in-sourcing! Every critical element of my business is self-contained for the ultimate in control.
  5. I think in over-delivering to the client. I really don’t want to leave it up to the manufacturer to replace defective parts for a client. We send replacements straight from our warehouse and then we deal with getting reimbursed from the manufacturer.
  6. I believe in providing new ideas sufficient time to succeed. I attempted TV advertising for a whole year before I decided if it was worth continuing. It had been”so-so” powerful, so I gave it another year with important tweaks. The tweaks had no substantive effect. Then I stopped.
  7. I feel that if two clients contact me with a complaint, there are 20 more with the identical issue. Deal with the matter immediately.
  8. I feel that my fear that my company could collapse tomorrow is healthy provided that it does not prevent me from being productive. It is quite easy to become paralyzed with the fear of failure.
  9. I feel that my expenses will be double my quotes; my earnings, half.
  10. I feel that free delivery is an untenable idea. Whenever you have an expense that’s climbing steadily faster than inflation, you not give it away at no cost!
  11. I believe, all things being equal, customers will always buy from the individual who they like more. Make your website that individual.