What Site seller can do to maximize sale price

The best thing vendor can do to make it very easy to market the web site is by developing a system where company runs for itself (i.e. without vendors involvement ). If you can remove yourself from the company annually or more and still maintain the profitability, it is possible to prove to the purchaser that he/she can run it easily without you. Fortunately it’s lot easier to achieve this with internet based business than with traditional Brick and Mortar company.

As soon as you’ve done that, you can work on following items to prepare your company for sale.

The Basics

• Provide solid and if possible audited financial documents to potential buyers. Give potential buyers financial records for the previous three to five years in addition, be ready to write a brief history record explaining how you’ve’grown’ the company through key years of expansion.

• Your accounting system should be efficient and easy-to-understand. There is no bigger turn-off than facing a minefield of paperwork after buying a company, and a sloppy accounting system will dramatically decrease your sale price.

• A systems and operations manual is a significant selling point. For reputed businesses, such systems and operations guide is now crucial to the success of the franchisor. The systems and operations manual should be designed so the company conducts with owner’s minimum participation, delegating responsibilities and covering all possible unforeseen events.

• If your internet business also has a brick and mortar retail performance, it could possibly make your company less attractive to your buyers since it will eliminate the”relocatable” facet and will significantly reduce number of potential buyers. You might want to think about selling of retail and”web only” parts individually.

• Finally, explain your search marketing efforts to any prospective purchaser. Tell them what makes your business unique from the competition. Show prospective buyers why it’s far better to purchase your company than another.


• Few people would demonstrate a cluttered house to a prospective buyer, and the same applies to your company. Do your housework — a comfortable and clean operating environment is vital.

• Look at the weaker points of your site and reevaluate their dragging effect. Be honest with prospective buyers about any defects that the company may have, but help them develop a solution for these defects. Make the most of the selling price of your organization but also make it a win-win situation for the two of you.

• Show prospective buyers traffic reports and /or customer purchase history from shopping cart of your website. Steady or enhancing total and unique hits reveal a secure and healthy demand for the company giving buyers an assurance they can purchase your company confidently.

• If your company has an integral staff who’s ready to utilize the new purchaser, he/she has to be onboard with the sale procedure. The company shouldn’t be dependent on this individual for running. Bear in mind, perfect business has all of the pieces in place to be run as proprietor.

• It’s a fantastic idea to furnish the potential buyer with a couple of customer testimonials. Hopefully you’ve built relationship with a number of your regular shoppers and you’ll be able to show to the potential buyer you have repeat business in addition to satisfied customers.

The Pitch

• Everyone likes feeling blessed, and a buyer’pitch letter’ will go some way towards creating this sense. The pitch letter should be very similar to a Chairperson’s letter in an yearly review, highlighting what you’ve achieved so far and demonstrating company goals for your future.

• You might even need to enlarge on the pitch letter by producing charts displaying growth trends and the company owner’s hourly pay rate.

• Highlight opportunities for instant expansion and after expansion. ‘Challenge’ prospective buyers to transcend what you’ve done with the company. Give prospective buyers some excitement and drive. Make them believe they could do better.

• Be careful of developing a non-existent third party — people tend to be quite skeptical of anyone who says,”Someone’s really interested in it, he is coming in this afternoon to write the test.” It’s generally best to not inform a potential buyer about a third party if you don’t truly have one.

• Finally, give any prospective purchaser a’guided tour’ and a few on-the-job experience. Their excitement for the job may outweigh their other concerns which puts you into an fantastic position for negotiations.

Putting it all together

• Carry on business as usual as you are selling — do not become so involved in the selling process the business itself suffers consequently.

• If your company is growing, sell when the market is up. The property and business markets are down at the moment and prices have flat lined for this. It could be irritating if you are keen to market, but patience is a virtue and frequently worth thousands of dollars.

• Everyone’s following the best deal for their organization, but both you and the buyer wish to run the transaction at’fair market value’. Maximizing the selling price of your company isn’t merely a matter of trumpeting its good points and crossing its bad points beneath the floor; it is a matter of showing the possibility behind the company, and what could be done with it later on.