With a positive ecosystem spirit, you can go from idea to digital business.

With a positive ecosystem spirit, you can go from idea to digital business.

A common saying regarding digitalization echoes in corridors: An Idea is Worth Nothing. It all revolves around a cup of coffee.
What happens on the way?


For creating a new digital service or solution, a good idea is the best starting point. Even successful companies have rejected dozens of ideas before coming up with a breakthrough.

Even the best user-experience design and world-class visualization, even the best ideas don’t always make it into the first release. The company might lose out to markets for any reason. This is a learning opportunity.

Why is it that so few ecosystems are able to implement their ideas successfully? Is it luck or pure luck that those who succeed do so?

Trust is a driving force

Ideas can best be implemented in a business environment that includes several external and internal actors who share common goals. Trust comes to my mind. It refers to a shared understanding, vision, and big-picture perspective.

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Secondary matters may take precedence over primary ones if we don’t have open discussions with fellow travelers. This could lead to a slowing down of an ecosystem and a decrease in its expectations for success. Ideas become currency and defense becomes challenge.

A challenging environment is one that fosters trust and brings together different skills and perspectives. It is necessary to speed up an ecosystem’s vital functions.

It was now time to sip coffee and organize my observations about the strengths of an ecosystem.

  • Business problems are good for you

Why aren’t there any solutions or services already available? Ideas are seldom completely new. My brain is constantly flooded by problems that are challenging ecosystems and prevent me from finding solutions.

A concept should be developed from an idea. We must first understand the business and then define the processes and connect technologies. Understanding the thoughts, feelings, and actions of end users is crucial, as well as a vision for how they can change.

Although it is difficult to solve these problems, it can make a service more competitive and easier to copy. This is something that a single person can’t do. The power lies in the team’s diversity and shared understanding.

  • Transparency, trust and stability

These three elements are essential for sustaining an ecosystem. Transparency and trust are built on mutual learning, which is equally dependent upon stability. As the journey moves forward, people cannot just stop and start over. Only a stable group can make progress without interruption, create a vision in its mind and be committed to the idea.

  • Vision distortion is natural

Vision distortion can be caused by large ecosystems. It is hard to avoid diverting attention in a world full of opinions. While it is important to make joint decisions along the way, they should be guided by learning, experience, or trends. However, they should remain rooted in your vision.

If we interfere with the artistic vision of a movie as much as digital services do, it would be difficult to make the film a lasting success. The story should be perfected at every stage so that it makes sense.






  • Change demands courage

The world and business cannot change without changing something else. To put it in Newtonian terms means “thought strives to return to its original conception”. Decisions should be taken in close collaboration with the group and in a timely fashion. They cannot be made from the outside. It is crucial to know what is essential right now and what will be important six months later.

My reflections led me to my next steps: my team. When we were discussing this theme, a customer called. We discussed whether we were following market expectations in a customer project, or whether we are challenging end-users and other stakeholders with a new model. You have to believe in yourself.