Here’s 10 reasons why.
1. Number one advocate
Can you imagine a more fervent supporter of your job? It is just like a grown-up version of her needing to listen to what you’ve done at school, but with your internet business. Imagine her telling her pals at lunch, bridge, golf, Church or the neighborhood institution that you got her — envision, small ol’ her! — to check out your site for you. Naturally, she will tell them exactly what you sell…
2. Less experienced
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Your mom may well represent the older consumer who’s still getting used to purchasing online. Anything unfamiliar will make her stop in her tracks, unsure whether to continue. These points are the issues you will need to address. Does she wonder if she’s filled out the ideal information and how to test them? If she’s accidentally purchased the wrong color or size? How can she clean items from her shopping basket? How easy is for her to contact you mid-session: do you have live chat, a toll-free amount, or a very quick email response team?
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3. First impressions matter
You’ll soon learn if she knows what you promote by the pictures on your own site. Does she think it looks classy? Appealing? Worth the money? Is she in any way offended by the vision? She might perceive what you’ve not intended. Does she believe your product demands step-by-step instructions? Can she click on your video presentation?
4. Font size testing
Can she screw up her face, squinting fiercely to read your copy? Or is it big enough for her to read? The Baby Boomer generation is the biggest slice of the populace, and they are shopping online in droves. But they are not getting any younger. Make it easy for her to see what you sell so that she does not quit.
5. Shopping patterns
Can she click on items under $50, select by occasion, recipient, manufacturer, product type or move right to the sale section? Does she prefer taking a look at the new products, best sellers or highly rated by other clients? Can she use search to find certain products?
6. Show me the money
How much persuasive does she need to purchase it straightaway? Do you want long copy with reviews interspersed to describe a complicated product or is it a simple item like a floral odor? Does she want the choice to pay via internet banking, COD, pay-by-the-month instalments or a subscription? Does she prefer paying by credit card or Paypal?
7. Gift options
Would she consider purchasing your product as a gift? If not, why not? Just about any item can be a gift if”packed” properly. Does she look at the present certificate section? Can she send an e-gift card? Does she need it gift-wrapped? Is she worried the receiver will see the receipt in the package?
8. Are you trustworthy?
Can she ask if her credit card is secure? You might need to reveal your safety seal more prominently. Can she read the customer testimonials? Does she think they want more identifying variables ie surname, city, state? Does she expect to find a seal of approval from a specific organisation?
9. Social media
Can she give any significance to the amount of likes you’ve got for every product on facebook? Can she read your blog (if you have one in your own site )? Does she spend some time looking at your YouTube videos? Is she interested in user-generated articles?
10. Receipt of goods
What does she think of your email receipt layout? Can she scan it carefully, finding it tough to read, or she can view it at a glance? What components — if any — does she assess? Can she become anxious if the email receipt has not been sent instantly? Can she feel properly appreciated as a customer with a thank you message?
Why not hire your mom for a beta tester? She’ll thoroughly enjoy getting involved, and you get a panel member who’s dedicated to your success!