After migrating to Magento 2, Norwegian retailer Get Inspired saw a 30% increase in sales YoY
What is the key to Get Inspired’s success and growth? The company’s website is an e-commerce site that was launched in 2010. It features an autostore robot warehouse, AWS hosting and a robust MagentoCommerce store. The company’s focus on social engagement, which drives website traffic, and a Magento store that uses an iterative approach to experience driven commerce (think: constant improvement) helped to grow sales tenfold in five years.
These are the 6 gifts holiday shoppers want this year
While malls and stores will try to stay open during the holiday season, shoppers will be careful not to spend too much time looking for gifts in an indoor environment. Online holiday traffic is expected to rise as well as transaction growth.
Merchants are asked every year, as the holidays approach to optimize their websites for as many distracted, overwhelmed and busy shoppers as possible. 2020 will bring new challenges, in addition to the usual problems of increased fraud and intense competition.
In the wake of the pandemics, consumer sentiment has dramatically changed. Buyers now prioritize sustainability, quality, and purpose-driven brands . Consumer behavior has changed more quickly than ever before with more people shopping online for new-to digital segments such as home improvement and grocery.
Merchants must adopt a fresh approach to connect with customers this holiday season. Merchants who show compassion and empathy for customers this holiday season will win long-lasting loyal customers.
Prepare for the 2020 Holiday Season with 7 Gifts for Shoppers
Merchants need to be able to fulfill holiday shopping desires of today’s customers. They should also seek to understand these new behaviors and deliver the following seven presents, as described in our “Unwrapping The Gift of Giving” guide.
*Ethical eCommerce*Shopping safe
*Giving back and philanthropy
*Re-creation of the “in store” experience
*Digital journeys that are joyful
*Amazing mobile eCommerce experiences
1. Akeneo: Giving the gift of ethical eCommerce: Akeneo
Consumers are now more aware of the environmental and sustainability implications of their consumption after a year of crisis. A recent B2C survey by Akeneo & Accenture found that 70% of respondents cited “environment friendly” as their primary purchasing criteria, while 38% said they would spend more for products that align with their values. Bottom line: Keeping an eye on ethically-minded customers can make a big difference to a merchant’s holiday season.
2. Dotdigital: Giving the Gift of Philanthropy
KPMG’s Global Retail Trends 2020 shows that brands with positive impacts on people’s lives are 2.5 times more successful than brands with low perceived impact. Meaningful brands outperform stock markets by 134 percent. eCommerce merchants don’t just say they care , they actually show it to connect with customers this holiday season. Not only will gift-giving occur between family and friends, but also between brands and their customers and the causes they care about.
Remedy is a market leader for fermented beverages. Remedy founders Sarah and Emmett Condon donated thousands of Remedy beverages to the frontline workers and the vulnerable members of the community when the Australian community was placed under lockdown due to the COVID-19 pandemic.
3. Nosto or Yotpo: Give the gift of a re-created in-store shopping experience
It is not easy to replicate the in-store experience online. Merchants can create an online shopping experience that is seamless and rewarding by using technologies that allow for personalization and user-generated material (UGC) management. This allows them to replicate the in-store experience closely and lowers the barrier of purchase for each transaction. Recent research found that 40% of consumers would like personalized product recommendations by email and 76% of those consumers believe customized reviews make it easier to purchase online.
This is an example: Donald Russell, a renowned Scottish butcher, used Nosto’s technology for a series personalized on-site experiences that ensured shoppers were informed, supported, and reassured during their COVID-19 online shopping journey. Another example is Medelita, a retailer of modern medical apparel, that used Yotpo’s user-generated content to engage its target audience at key points on the website and reassure them about their purchases using authentic UGC.
4. Hootsuite: Mindful Marketing for the Gift of Giving
Nearly 4 billion people use Social Media today, which accounts for 51 percent of the world’s population. People are experiencing sensory overload with online marketing, especially during busy times like holidays.
Consumers are increasingly turning off shiny, well-curated content. The rise in popularity of short-form video content has made it clear that authenticity and thoughtfulness will reign in 2020. Consumers need to be confident that brands they interact with are relevant, real, and offer tangible value.
Example: The British Museum used Social Media to strengthen its brand as a museum “of and for the world”, and increase its engagement with its international audience. This strategy provided ways to increase online engagement and deliver digital-first service to customers and make the museum more accessible to all.
5. Decibel: Give the gift of joyful digital shopping experiences
Recent research found that 80% of CX professionals believe that a journey-based strategy is key to overall business success, customer satisfaction and retention, as well as customer lifetime value. Customer journeys cannot be seen solely through a transactional or conversion-centric lens. Customers today are not on a predetermined path. Customers are unpredictable. That’s why optimizing and testing is so important for eCommerce merchants.
6. Amazon Pay, Apps Flyer and Bolt: Giving the gift of great mobile eCommerce experiences
Mobile commerce is the most important eCommerce trend. It’s not slowing. Many transactions are conducted via mobile devices, whether they’re for price comparison, product discovery or on-the-go shopping. Mobile commerce is expected to surpass 50 percent of all US eCommerce sales within two years, with growth rates exceeding 20 percent by 2020.
Merchants need to optimize mobile shopping experience before the holidays. This will reduce cart abandonment, improve checkout experiences, create seamless shopping experiences and demonstrate the value of their efforts.
Shinola, a craftsman watch manufacturer, has optimized the checkout experience by allowing customers to pay quickly using their Amazon accounts. Shinola saw a three-month increase in mobile conversions. Dita also replaced its checkout infrastructure by Bolt just weeks prior to its first Black Friday sale. This resulted in a 72 percent increase in checkout conversions.
Letgo, a buy-and-sell platform, was able to personalize user experiences and measure results using AppsFlyer’s deep linking technology. This proved the value of their mobile optimizations and generated a 35% increase in conversions.
Understanding ADA Compliance and how it relates to eCommerce Websites
This year marks the 30th Anniversary of the Americans With Disabilities Act (ADA) which was signed into law in 1990 by George H.W. Bush. Bush signed the ADA into law on July 26, 1990. The ADA has played a significant role in improving the quality of life and making public spaces more accessible for millions of Americans with disabilities. These benefits don’t always extend to the digital realm.
We must ensure that all customers are included in our customer experience.
This blog will discuss accessibility and the benefits it can bring to your business. A recent court case, Robles v. Domino’s Pizza could be a precedent that will change the way online retailers comply with the ADA.
Understanding ADA Title III – Why is it important?
The ADA was established to protect civil rights for disabled people and to prevent discrimination.
We are most interested in ADA Title III when it comes to accessibility and eCommerce. It states that “No person may be discriminated against on account of disability with regard to the full enjoyment of the goods services, facilities or accommodations at any place of public accommodation.”
“Places of public accommodation” include stores, educational institutions and restaurants.
Are eCommerce websites ‘Places of Public Accommodation’?
The dot-com bubble was still looming when the ADA was passed in 1990. Most people didn’t even understand email at the time.
You may have noticed that there are no specific legal provisions that outline the steps websites (e-commerce websites included) must take to accommodate disabled persons. This notion has been challenged in courts over the years.
The number of federal court cases under Title III of ADA has exploded from 2017 to 2018. It rose 177% from 814 to 2,258 cases in 2017.
Let’s look at some of these lawsuits.
* National Federation of the Blind Vs. Target Corporation (2006)Target was sued because its website design made it difficult for people with low vision or no vision use the site.
Target argued that the ADA only applied to physical spaces and not the Internet. The court ruled commercial websites like Target.com must be accessible under the ADA. It also awarded $3.7million in attorney’s fees to the National Federation of the Blind.
* National Association of the Deaf Vs. Netflix, 2012The National Association of the Deaf (NAD), filed suit against Netflix. They cited Netflix’s lack of closed captioning in streaming video as a violation of the ADA. Netflix claimed it was not a place of public accommodation.
The ADA applies only to website-only businesses. Massachusetts’ first federal district court ruled that it. Netflix reached a settlement with the court for $750,000. The company also agreed to caption all its videos by 2014.
* Juan Carlos Gil vs. Winn Dixie Stores, 2012He claimed that he couldn’t access certain functions on the website such as coupons or a store locator. Winn-Dixie’s defense claimed that the ADA was not infringed since Gil was not denied physical access to Winn-Dixie stores.
Florida Federal Judge John Winn-Dixie thought differently and issued the first web accessibility verdict against Winn-Dixie. He ordered the company to publish an accessibility declaration and to take steps to comply with accessibility guidelines.
Guillermo Robles and Domino’s Pizza 2019: A Case That Could Change Everything
Guillermo Robles, a Los Angeles resident filed a lawsuit against Domino’s Pizza in 2016 because he couldn’t order pizza online. Domino’s website did not work with voice navigation or screen readers, which are commonly used by low-vision people to navigate the Internet.
Robles specifically cited the ADA provision requiring “full, equal enjoyment of the goods…of any place for public accommodations.” The 9th Circuit Court reversed that decision and the case will now proceed to trial.
This case is still under litigation. If Robles wins, it could be a landmark verdict. It would confirm that websites are all “places for public accommodation” under the ADA. Accessible websites will no longer be an option. They would be made a part of the law.
What makes a website accessible? Understanding key concepts
Are you curious about the steps that can be taken to make websites more accessible? Let’s look at how certain elements of a website can be made more accessible for people with disabilities.
* MenusMenus should be easy to navigate for screen readers users. Tab will take you to the next element, Shift+Tab will take you to the previous one. Navigation of menu buttons should be possible using left and right-arrows. Drop-down menus should also be easily navigable with up-and-down Arrows.
* Formulas:Users should be directed to the first field that is invalid when an error occurs on a form. A visual and textual explanation must then be provided to the user to explain the error. A confirmation message must also be displayed on submission of forms.
* Images:So that blind people can understand images, they must include “alt” tags. Images that are only decorative can have these “alt” tags removed.
* Links:Tab key navigation should make it possible to access links within text. For screen readers, hidden text or an HTML title should be used to announce that links will open in new windows. To make it easier for low-vision users to recognize links, they should be more prominently displayed on the page.
This is only the tip of an iceberg. You can find more information in the Web Content Accessibility Guidelines, which are the most important guidelines for designing accessible websites.
For disabled people using screen readers, site maps are crucial. Screen readers using screen readers will be able to quickly access the Jeep site map and get a quick overview of the website’s content.
What are the business benefits of creating an ADA-compliant website?
* It’s right to do itAccessibility is a must for everyone. The internet is essential to our daily lives. This was evident in the recent coronavirus pandemic.
* Increase your sales:There are approximately 61 million Americans adults.Live with a disability. This is one in four people. Accessible websites can help you reach more people and increase your sales.
* Avoid legal liabilityRegardless of the outcome in any particular legal case, it is likely that accessibility will be a requirement for eCommerce businesses at some point in time. The number of lawsuits over ADA compliance for websites has been increasing dramatically. Since 2018, the rate of web accessibility-related lawsuits has increased by 300%.
* Make your website more user-friendlyIt’s not just for people with disabilities that creating a site is easy to read and navigate, it also benefits all internet users. You allow all users, disabled and not, to find the content they need quickly by adhering to WCAG. An ADA-complaint can have additional benefits:
* Reduce fatigue
* Higher speed
* Less errors
* Faster learning curve
* Display innovative technology:Recent innovations and design strategies have made it much easier to create an accessible website. Cascading style sheets (CSS), for example, allows for more flexibility in content use and makes it easier to implement more dynamic models than older static HTML designs which often confuse content with formatting.
* Increase your search engine optimizationThe WCAG can help you create an ADA-compliant website. Many of the suggestions can also be used as SEO best practices. Here are some examples of WCAG guidelines and SEO best practices.
* Video transcripts
* Alter text for images
* Image captioning
* Meta tags
* Header tags (H1,H2, etc.
* Sitemaps and breadcrumbs
* Link anchor text
You can make sure you do the right things, increase your sales and avoid any legal costs.