Category: Business

Adobe named a leader in the 2021 Gartner(r), Magic Quadrant(tm), for Digital Commerce

All companies are now faced with a new digital commerce imperative. Businesses continue to look to new users, channels and geographic areas to help them grow their businesses. Companies need to be flexible and agile to adapt quickly to changes in external and internal conditions. Adobe is changing the way businesses and brands think about ecommerce. Adobe’s recent […]

Fossil to Close Some Stores, Reorganize

Fossil Group, a fashion accessories seller and manufacturer, announced last week that it is planning a multi-year overhaul of its business. This includes closing down some stores and focusing more on less products. Fossil did not say how many of its 610 stores it planned to close in the U.S. and Europe. The U.S. has 284 Fossil shops […]

Ascena Retail Group CEO: “It’s time for the Empire to Strike back”

It is no secret that the retail landscape has changed in recent years. Amazon.com and other retailers disruptors have made customer expectations very high. This puts pressure on legacy retailers who often have very different business models and can’t meet these expectations. What are legacy retailers to do about it? David Jaffe, Chairman and CEO of Ascena Retail […]

A ranking of retailers’ in-store safety readiness

Many brick-and-mortar stores were closed for several months due to the outbreak of COVID-19, which occurred in February 2020. The government then issued stay-at-home orders. As orders expired and restrictions were eased, retailers reopened their stores with safety precautions in place to protect customers from contracting the coronavirus. What is their performance in this area? NAPCO Research has […]

New York City Vaccine Requirements Cause Significant Compliance Problems for Covered Retailers

On Aug. 16, New York Mayor Bill de Blasio released Executive Or 225 (the “Order”) and related guidance about the “Key to NYC” vaccination requirements for almost all patrons, employees interns volunteers and patrons who enter indoor dining, entertainment and fitness venues. These requirements require that all persons aged 12 and older show proof they have received at least […]

Retail Predictions for Holiday Season and Beyond

Many retailers will not think of 2020 as “normal” when they think about the holiday season. They might instead consider the holiday season before as “resilient” and “historic”. E-commerce has seen a surge in popularity since then. As another holiday season approaches, they will be able to combine that uniqueness with a greater consumer optimism. Despite slow […]

Three Easy Ways to Create an Epic Shopify Landingpage (With Examples)

Imagine if you could convert 8 percent of your traffic. Crazy, right? It’s not impossible to achieve such high conversion rates with Shopify landing pages. According to Unbounce, the average conversion rates for landing pages that are well-designed is 9.7% (no it’s not a typo). Without further delay, let’s dive into the meaning of a landingpage, why it […]