Get Seen on IG: 370+ Trending Instagram Hashtags for More Likes and Follows

Get Seen on IG: 370+ Trending Instagram Hashtags for More Likes and Follows

The right hashtags for Instagram can help you increase your reach, engage with your audience, improve your brand, and even please Instagram algorithm. You need specific strategies to reap the benefits of each one.

This can often confuse brands as it can be hard to spot trends and patterns at first glance. Businesses who try to understand hashtag strategies can be confused as they aren’t the same for all.

Today we will share how to create a hashtag strategy for Instagram and IGTV. This includes hashtag research, how implement and develop hashtag strategies, as well as specific hashtags that you should add based on your business goals.

These tactics can help you promote your brand and learn how you can make money on Instagram. If you want to grow an audience, check out our How to Get Followers on Instagram guide.

Instagram’s use of hashtags

Things you post on Instagram can have hashtags attached. These will turn them into clickable topics and phrases. Any word, phrase or expression can be made into a hashtag if it includes a #.

Users click on hashtags to be taken to their discover feed. This shows all of the public content associated with it. As a way to find content on Instagram, people will click on and search for hashtags that interest them.

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The intent of hashtags is to find content. The right hashtags can help you reach your target audience even if you haven’t previously connected with them. Instagram recognizes the importance of hashtags and has increased the functionality of hashtags. Brands now have the ability to add clickable hashtags in the profile section of Instagram Bios.

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Instagram Stories include a hashtag sticker that allows you to place working hashtags in your Stories. Users will be taken to the hashtag’s feed if they click on the hashtag in their post, just as if they clicked on it.

instagram story example using hashtags

You can also follow hashtags that interest you, so they appear in your feed frequently.

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Top Instagram hashtags for 2021, sorted by category

It is important to remember that Instagram hashtags can be complicated. Let’s start by identifying some of the most common ones.

Below are the top Instagram hashtags sorted by industry and event categories. These can be used to help you start building your hashtag strategy.

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The most popular Instagram hashtags

  • #love
  • #fashion
  • #photooftheday
  • #beautiful
  • #photography
  • #picoftheday
  • #happy
  • #follow
  • #nature
  • #tbt
  • #instagram
  • #travel
  • #like4like
  • #style
  • #repost
  • #summer
  • #instadaily
  • #selfie
  • #beauty
  • #girl
  • #friends
  • #instalike
  • #me
  • #smile
  • #family
  • #photo
  • #life
  • #likeforlike
  • #music
  • #ootd
  • #makeup
  • #follow4follow
  • #amazing
  • #tigers
  • #nofilter
  • #Model
  • #sunset
  • #beach
  • #design
  • #motivation
  • #instamood
  • #foodporn
  • #lifestyle
  • #followforfollow
  • #sky
  • #l4l
  • #f4f
  • #handmade
  • #likeforlikes
  • #cat

Top hashtags to like and follow

  • #likes
  • #like
  • #follow
  • #likeforlikes
  • #love
  • #instagood
  • #instagram
  • #followforfollowback
  • #followme
  • #photooftheday
  • #bhfyp
  • #instalike
  • #photography
  • #l
  • #instadaily
  • #me
  • #picoftheDay
  • #beautiful
  • #myself
  • #likeforfollow
  • #fashion
  • #smile
  • #followers
  • #likeforlike
  • #followback
  • #f
  • #followforfollow
  • #comment
  • #likesforlikes
  • #bhfyp

Notice:There are no guarantees about the quality of your followers or likes. These hashtags, and others related to them, are based on new Instagram users trading follows and likes.

Top fashion hashtags

  • #fashion
  • #love
  • #style
  • #styleinspo
  • #ootd
  • #outfitoftheday
  • #whatiwore
  • #shoppingaddict
  • #beautydoesnthavetobepain
  • #currentlywearing
  • #instastyle
  • #lookgoodfeelgood
  • #fashionblogger
  • #fashionista
  • #fashionstyle
  • #fashionable
  • #fashiongram
  • #fashionblog
  • #fashionaddict
  • #fashionphotography

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The best food and drink hashtags

  • #food
  • #foodporn
  • #foodie
  • #instafood
  • #Foodphotography
  • #foodstagram
  • #yummy
  • #instagood
  • #love
  • #Foodblogger
  • #foodlover
  • #delicious
  • #Homemade
  • #healthyfood
  • #photooftheday
  • #picoftheday
  • #dinner
  • #foodgasm
  • #foodies
  • #tasty
  • #cooking
  • #instadaily
  • #lunch
  • #bhfyp
  • #restaurant
  • #Healthy

Top travel hashtags

  • #travel
  • #nature
  • #photography
  • #travelphotography
  • #photooftheday
  • #instagood
  • #travelgram
  • #picoftheday
  • #photo
  • #beautiful
  • #art
  • #naturephotography
  • #wanderlust
  • #adventure
  • #instatrave
  • #travelblogger
  • #landscape
  • #summer
  • #trip
  • #explore

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The best pet hashtags

  • #pet
  • #dog
  • #pets
  • #dogsofinstagram
  • #cute
  • #petsofinstagram
  • #dogs
  • #cat
  • #love
  • #puppy
  • #cats
  • #petstagram
  • #animals
  • #animal
  • #instadog
  • #instagram
  • #dogstagram
  • #doglover
  • #of
  • #catsofinstagram
  • #dogoftheday
  • #doglovers
  • #petlovers
  • #doglife
  • #instapet
  • #catstagram
  • #instagood
  • #cachorro
  • #catlover

The best tech and gadgets hashtags

  • #techie
  • #latesttech
  • #ilovemygadgets
  • #gadgetsgalore
  • #apple
  • #android
  • #applevsandroid
  • #wearabletech
  • #VR
  • #mobile
  • #makinglifeeasier
  • #tech
  • #technology
  • #technews
  • #gadgets
  • #instatech
  • #software
  • #innovation

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The best wedding hashtags

  • #wedding
  • #bride
  • #weddingdress
  • #weddingphotography
  • #weddingday
  • #weddinginspiration
  • #makeup
  • #weddingplanner
  • #prewedding
  • #bridal
  • #bridetobe
  • #weddingphotographer
  • #weddings
  • #groom
  • #engagement
  • #party
  • #weddingideas
  • #makeupist
  • #indianwedding
  • #casamento

Top fitness hashtags

  • #fitness
  • #gym
  • #workout
  • #fitnessmotivation
  • #motivation
  • #fit
  • #bodybuilding
  • #training
  • #health
  • #lifestyle
  • #fitfam
  • #healthylifestyle
  • #sport
  • #Healthy
  • #gymlife
  • #life
  • #crossfit
  • #personaltrainer
  • #goals
  • #exercise
  • #muscle

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Top holiday hashtags

  • #stockingstuffers
  • #christmasdecor
  • #spookyhalloween
  • #happyhalloween
  • #Thanksgivingtable
  • #turkeyorham
  • #valentineformyvalentine
  • #happyfourth
  • #newyearseve
  • #newyearsresolution
  • #holidaycrazy
  • #holidayspirit
  • #kwanza
  • #hanukkahgift
  • #underthetree

Top hashtags for Instagram contests

  • #instacontest
  • #instagiveaway
  • #Giveaway
  • #sweepstakes
  • #contestalert
  • #contestentry
  • #winit
  • #Freebie
  • #winitWednesday

Use Instagram hashtags to capture your photos

  • #photography
  • #photooftheday
  • #photo
  • #picoftheDay
  • #photographer
  • #model
  • #photoshoot
  • #Portrait
  • #beauty
  • #travelphotography
  • #canon
  • #selfie
  • #landscape
  • #sunset
  • #fotografia
  • #portraitphotography
  • #photographylovers
  • #artist
  • #nikon

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Small business Instagram hashtags

  • #smallbusiness
  • #supportsmallbusiness
  • #handmade
  • #shoplocal
  • #shopsmall
  • #smallbusinessowner
  • #entrepreneur
  • #supportlocal
  • #business
  • #localbusiness
  • #businessowner
  • #BlackownedBusiness
  • #art
  • #explorepage
  • #homedecor
  • #covid
  • #startup
  • #entrepreneurship
  • #womeninbusiness
  • #motivation
  • #success
  • #girlboss
  • #entrepreneurlife
  • #handcrafted
  • #local
  • #smallbusiness
  • #homemade
  • #custom
  • #smallbusinesssupport
  • #shopsmallbusiness
  • #handmadewithlove
  • #supportsmallbusinesses
  • #supportlocalbusiness

Music hashtags on Instagram

  • #music
  • #hiphop
  • #rap
  • #musician
  • #singer
  • #musica
  • #dj
  • #rock
  • #dance
  • #song
  • #guitar
  • #viral
  • #Producer
  • #newmusic
  • #musicvideo
  • #instamusic
  • #livemusic
  • #pop
  • #concert
  • #trap
  • #beats

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Insta art hashtags

  • #art
  • #artist
  • #drawing
  • #artwork
  • #painting
  • #artistsoninstagram
  • #illustration
  • #digitalart
  • #design
  • #sketch

Insta nature hashtags

  • #nature
  • #naturephotography
  • #sunset
  • #flowers
  • #wildlife
  • #mountains
  • #hiking
  • #explore
  • #outdoors
  • #naturelover
  • #beach
  • #forest

Top Instagram Reels hashtags

  • #reels
  • #reelsvideo
  • #reelsinstagram
  • #reelsindia
  • #holareels
  • #reelsbrasil
  • #reelsteady
  • #instagramreels
  • #reelsinsta
  • #instareels
  • #reelsofinstagram
  • #k
  • #music
  • #bhfyp
  • #disney
  • #tiktokindia
  • #videooftheday
  • #instareel
  • #foryoupage
  • #fyp

Types of Instagram hashtags

It is crucial to understand which hashtags are best for your hashtag strategy. This will allow you to maximize your reach and increase engagement.

There are many different hashtags, each serving a specific purpose. Any strategy that is successful will include a mix of them. To maximize your reach, learn how you can get verified on Instagram.

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Branded hashtags

These items should be included in your profile bio. They must also be exclusive to your store. These can be used to increase brand awareness and encourage users to share user-generated content using them. Harper Wilde’s “LiftUpTheGirls”, Shwood Eyewear’s “shwoodshop”, and So Worth Loving’s #swlfamily are just a few examples. Only use one to two branded hashtags per posting.

branded hashtags example

Use location-based hashtags

Although this won’t be applicable to all ecommerce merchants it will apply to those who have products that appeal to local customers. Are you selling novelty mugs with different states on them? You can tag your posts with #FloridaLife and #NewYorkDrinks in order to reach specific audiences.

Entertainment hashtags

These hashtags don’t have the purpose of growing your audience. They are meant to strengthen the relationships you have with your existing audience. These phrases are often not related to a brand but to the post. The entertainment-focused hashtags #shopitlikeithot (or #getitgirl) are shown in the following example.

entertainment hashtags on Instagram example

Use mass appeal hashtags

The mass appeal hashtags can be used to apply to any post. They are often used and therefore highly sought-after. These can sometimes give your posts an extra boost in reach and help you reach established audiences. These include #instagood or #lovelife.

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Use occasion-based hashtags

Perhaps you’d like to remind your Twitter followers it’s okay to have #caseofthemondays or to enjoy the #summerrain. You can use hashtags that are relevant to holidays, times of the year, or even days of the week. People love timely content, and will seek out seasonal and holiday content. This example uses #sunsout as a hashtag to get a product, the sunglasses, in front of an interested audience.

occasion-based IG hashtag example

Trending hashtags

Like fashion styles and slang, hashtags can change in popularity. Trending hashtags can simply be hashtags that people use at the moment and have gained popularity. They may have more to do current events.

Perhaps Apple has just announced a new iPhone version, or perhaps it’s an election day in your country. While these hashtags will not give you permanent results, they can be useful in reaching people and generating interest.

Use niche hashtags

Some products appeal to niche markets. For example, people who want to create their own virtual reality systems are more likely to be interested. People who are interested in healthy eating might search for keywords like #eatinggreen or #organic. To connect with a niche-specific audience, use hashtags that are specific to your industry.

Bremont excels at this in the following example. It uses hashtags such as #luxury or #watchoftheday to connect with its target audience.

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Instagram hashtag example for niches

Use hashtags for special events

Some hashtags act as beacons to alert people about special events happening in your store. Do you plan to hold a contest? You can use hashtags like #instagiveaway and #contestalert to reach a wide audience. Similar hashtags such as #flashsale or #BOGO can help you locate bargain hunters and let your followers know that you have special offers for them.

Find out more: The Complete Guide to Instagram Advertising 2021

What types of hashtags should you use?

Some hashtags may not be beneficial for all ecommerce companies.

For example, a merchant with international or national reach might not need to use location-based hashtags. B2B merchants who are strictly professional may not want to use many entertainment-focused hashtags. It’s okay. Choose the ones that work best for you and your audience.

 

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What are the best hashtags to use?

A single Instagram post can contain up to 30 hashtags. This is how many hashtags you can use in one Instagram post, but it does not tell you how many you should use. It can be very different.

This topic has received a lot of research and there are many findings. One thing that is consistent is the recommendation to use a few hashtags on each post. According to an Agorapulse study, Instagram posts that use hashtags get 70% more likes.

appropriate Instagram hashtag use example

The data is inconsistent on the exact number of hashtags that work best. While some marketers believe that only two hashtags are best, others recommend using all thirty. Testing may be the best way to find the perfect spot for one post.

Do my Instagram hashtags need to be visible?

No one wants to go through 30 hashtags or six just to find the content. Visually, large blocks of hard-to-read text can also be unappealing.

Many brands choose to conceal the majority of their hashtags by strategically placing them under the See More option. Others will go one step further and add significant additional spaces beyond the See More option to visually remove large chunks or hashtags from the description. Some brands may add hashtags in separate comments to the post. However, this could reduce the effectiveness of the hashtags.

The best solution for most brands is to ensure that hashtags are at least one line apart from the caption. Also, make sure they are hidden under the See More option. This will keep the attention on the caption and increase the chances that it will be seen. It looks cleaner.

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using trending hashtags on Instagram example

One or two hashtags are allowed for entertainment or branding purposes. If they are necessary, you can leave them above the fold and ensure that they are listed in your Instagram caption. This will make them more accessible to users.

This may be obvious, but there is no reason to have more than one line separated for hashtags. You don’t want users to scroll endlessly to see the comments. They won’t click on See More.

Instagram hashtag tools: Streamline your process

It doesn’t matter if you are shooting for six or 30 hashtags, it can be tedious to type in so many characters. Autocorrect won’t even fix spelling mistakes. Ask any social media manager, and they will tell you that it is not something we enjoy doing.

There are many Instagram hashtag search engines and generators that can simplify the process. These are the ones that I recommend:

  • Preview allows you to save hashtag groups to the app and apply them to content. You can then export the posts to Instagram–hashtags included. They will also help you identify which hashtags are producing the best results.
  • Later‘s Saved Captions feature allows you to add captions and hashtags to new posts. It’s not necessary to change the hashtags but it can help you save a lot of time if there are a few of them.
  • Tag to Like allows you to find, copy and paste Instagram hashtags from your mobile device. You can make custom lists with multiple hashtags, and then you can copy them to Instagram.

A general social media tool is a cheaper option if you don’t want to spend on a tool for this purpose. A document can be kept with different hashtags. You can then use social media scheduling software such as Hootsuite, Agorapulse or Sprout Social.

The posts can be created on your desktop by copying and pasting the hashtags or groups thereof to the caption. This can help you save time and reduce the number of steps required to post to Instagram.

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How to do Instagram hashtag research

The key to Instagram distribution is hashtag research. It will help you find the most popular, high-performing hashtags. You can also get new ideas for hashtags that you might not have thought of.

There are many strategies that you can use for hashtag research. Let’s take a closer look at each.

Follow Twitter

Twitter is a great place to start if you are looking for trends in hashtags and topics that are current. You can also see what other people are sharing on Twitter’s trending topics section.

Noting that hashtag usage on Instagram is different from Twitter, trending Twitter hashtags tend to be more news-oriented. This is important to remember. Instead of blindly pasting hashtags to Instagram, copy and paste it for research.

Compare your competitors

It’s always a good idea to look at the marketing strategies of your competitors, including their hashtag strategy. You might find some ideas for phrases that you can add to your list by looking for hashtag trends.

Follow influencers

Influencers – including micro-influencers – are called influencers because they have an audience and people look to them for inspiration, advice, or expertise. These Instagram accounts may have found the most successful terms and are therefore not surprising. Have a look and don’t hesitate to grab some you like.

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Use hashtag research tools

The manual methods we have looked at for hashtag research are all manual. You can use hashtag research tools to identify the most popular hashtags and other evergreen hashtags that are most beneficial for your business.

It is vital to have a solid hashtag research tool. This tool will provide you with detailed feedback on new hashtags that no other tool can.

These hashtag research tools will help you get started.

  • Keyhole. Since Keyhole expanded its hashtag research to include Instagram, it has been the best hashtag analysis tool on the market. You can find a lot of information about each hashtag, including the number of users who added it to their posts and how popular it is. It also shows you the reach of the hashtag and the number of impressions it has received. To compare the popularity of the hashtag with its competition, you can see how many posts have featured it.
  • Hashtagify. Hashtagify displays the popularity and popularity of particular hashtags. This tool is great for hashtag discovery. It will show you similar terms and hashtags other users have used in their posts. You can track hashtags over time and monitor their popularity to determine if you should remove them from your rotation.
  • RiteTag. Ritetag is a great tool to quickly generate hashtags. It generates hashtag suggestions based on text and images. It is possible to link Ritetag with a few social media management tools, and receive suggestions when creating posts within them.

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Banned hashtags: The dark side of Instagram

Did you know there are banned hashtags for Instagram? These aren’t necessarily obscenities or swear words, but they do make it on the list.

Instagram “bans” hashtags it finds are being used in combination with illicit content. While some of these may not be surprising (e.g. #nasty), others such as #fitnessgirls or #tgif can be used for completely innocent purposes. If the feed is not removed, Instagram will not post any new content.

banned hashtags on IG

You can ban hashtags permanently or temporarily. Your posts may be shadowbanned if you use them. They may not be displayed in your followers’ feeds and may not show up when people search for the hashtags associated with the post. A single banned hashtag can ruin all of the hard work that you put into a post.

Check out this list of hashtags which have been removed from Instagram before you start creating hashtags.

Measure your Instagram hashtag strategy

Every marketing effort should be measured as often as possible. This applies to hashtag strategies too.

It can be difficult to assess hashtags on your own, especially when there are multiple of them in a post. It can be difficult to determine which ones are performing well and which are not. There are many ways to gauge the impact of your strategy.

Take a look at your channel’s overall growth. This can be done with Instagram’s analytics. However, many third-party social media management platforms will provide more information.

Check out how impressions, reach and likes change for your profile. How many accounts have your reached via the Discovery channel? Have you noticed any significant changes in your strategy since you implemented it? Month-to-month growth should be your expectation. If you don’t, it’s time for you to change.

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To monitor hashtag usage, you should also use hashtag research tools. You should ensure that they are trending upwards over time, and not declining. Keyhole allows you to monitor your brand hashtag and see how it is being used by other accounts. This will allow you to evaluate how your branded hashtag is helping and if it’s growing organically.

Third-party tools may also offer data on your hashtag usage and the results. Sprout social provides excellent hashtag data. It shows you which hashtags have the highest engagement and which ones you use the most often.

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Find the most popular hashtags on Instagram

Instagram hashtags are an integral part of Instagram marketing. Combining your hashtag strategies with a strategy that focuses more on getting more Instagram followers will result in an immediate increase in likes, comments and followers.

Your marketing strategy is key to reaching your full potential on this platform if you don’t have one. You can use the tools and suggestions in this post to create your own list high-performing hashtags to increase your reach and keep people engaged. Remember to change them up based upon your analytics tools to get the best results.

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