Google Q1 Earnings: Elevated Consumer Online Activity

As we pass the one-piece mark of this pandemic, it is apparent that a digital change has happened across numerous industries. From children attending school in the home to yoga classes held over Zoom, the world has moved online more than ever before. Google continues to gain from this digital change and reported a 34% increase in earnings for Q1.

Unsurprisingly, YouTube was an area of strength and has been called out especially on their current earnings call. Citing strong growth in the direct reaction in addition to brand marketing, Phillip Schindler (Google’s SVP and CBO) said that more 18- to 49-year-olds are seeing YouTube than all linear TV combined. Google also reported the amount of advertisers leveraging YouTube for Action has doubled. This too, unsurprisingly, translated into strong revenue growth of 49 percent for YouTube.

Some highlights in the quarter:

  • Revenue increased 34% for the quarter (32 percent on a constant currency basis) totalling $55.3 billion.
  • Advertising revenues were $44.7 billion — an increase of 32.3%.
  • Search revenues were $31.9 billion — an increase of 30.1%.
  • YouTube ad revenue was $6.0 billion — growing 48.7%.
  • Google Cloud earnings was $4.0 billion — growing 45.7%.
  • Other revenue, which includes Google Play, Hardware and YouTube’s non-advertising services, was $6.5 billion — growing 46.4%.
  • Operating income was $16.4 billion, up from $8.0 billion a year ago.
  • Hiring lasted, and Google now has just under 140,000 workers.
  • Paid clicks increased 25%, average cost per click increased by 3%.

1 trend Google called out on its telephone is the continuing increase of omnichannel. Searches that have a”neighborhood” or”companies” reference were up 80 percent over a year ago. Certainly this is an area where Google can leverage apps such as Maps, which is featuring more paid placements. Very similar to the way Google has expanded Shopping to add organic listings, it is clear Google’s strategy is to make certain that the most complete view of merchandise is available through Google. It describes the creation of the”open retail ecosystem” as the manifestation of the strategy and emphasized the elimination of commissions on Purchase on Google in addition to the partnerships with Paypal and Shopify.

As pandemic restrictions ease and things start to reopen, it is apparent the distinctions between online and offline will continue to blur. Google admits that attributes like Curbside Pickup are here to stay, and the search giant will aim to help consumers irrespective of how they are shopping.








Get Ready for Amazon Prime Day 2021

The countdown is on. The promotions are coming. And also the time to prepare is now.

Yes — it is that time again! After getting a later Prime Day date in 2020, Amazon Prime Day is back to its regularly scheduled cadence.

Having a formal announcement for the much-anticipated July date on the horizon, customers are already beginning to think about what they will buy. And this year, there is sure to be a lot of Prime Day shopping.

The Amazon Prime program jumped to 200 million members in 2020, which means there is a good chance this year’s purchasing event will yet again reach record numbers. To give you an idea of what that profit potential may look like, let’s have a quick look at some stats from previous Prime Days:

  • By Amazon’s fifth Prime Day in 2019, members were buying 75 percent more goods than they had the previous year. Orders came in from 18 nations — double the amount from the event’s 2015 debut.
  • In 2020, when membership was still hovering around 142 million, Prime Day marked Amazon’s two biggest days for small and medium companies. Third-party sellers surpassed $3.5 billion in sales — a nearly 60% year-over-year increase — outpacing the growth of Amazon’s own retail business.
  • After fine-tuning pricing and advertising strategies, many of the most successful brands and retailers have improved their Prime Day earnings as much as 100 percent from 1 year to the next.

Naturally, that revenue does not happen by chance. The most rewarding Prime Day sellers begin preparing months beforehand. And if you would like to compete for sales in this year’s event, you will have to do the same.

From preparing promotions to doubling up on satisfaction efforts, it is vital to have all the ideal plans and procedures in place. More specifically, you will have to:

Produce a solid Amazon Advertising strategy. From A+ content to campaign marketing, each component of your approach will have to be carefully scheduled well beforehand.

Prepare promotions and pricing. Which products should you feature in Lightning Deals? How can you keep your prices competitive during the event? Answering such questions will help ensure you are set up for success.

Smooth out any pride wrinkles. Quick, reliable deliveries are always critical on Amazon. During Prime Day, once the orders are coming fast and furious, you truly can not have any flaws. Ironing out any kinks in your shipping and handling times is an integral part of success.