Rethinking Consumer Retail Tech to Target Younger Audiences

Over the last decade, consumer retail technician has progressed rapidly. Flat-screen televisions, gaming consoles and MP3 players used to control the current market, sold primarily at high-tech technology stores like Best Buy. Nowadays, smartphones and other smart devices lead technology sales — and draw the interest of millennial and Gen Z customers.

However, to draw a younger audience, it is crucial to take into account the role that technology now plays in the lives of customers. Devices are no longer confined to our homes and offices; they are a vital part of our everyday lives. Ninety-two percentage of millennials own smartphones — keeping them in their individual, if not in their own hands, constantly.

Fun, stylish tech

In an effort to attract a younger audience, Target recently launched Heyday, its first-ever private-label consumer electronics manufacturer. The line of technology accessories plans to bring consumers products that incorporate technology more seamlessly in their lives; believe mobile device chargers, Bluetooth speakers, wireless on-ear cans and protective tablet covers.

Sure, retailers are selling these products for ages. However, what sets Heyday apart is its innovative colour and layout palate (the fashions millennials and Gen Z’s love) — and its focus to such products as not only accessories, but as their very own, unique, branded technologies.

“Target,” says Mark Tritton, the corporation’s executive VP and chief merchandising officer,” is notorious for producing exclusive brands that are stylish, inspirational and inexpensive. When we looked at the current options our guests needed in electronic equipment, we saw a chance to apply some of that magic, taking tech from purely functional to fun and fashionable.”

This notion is huge. When you change the definition of what technology is, you must rethink how to market it. These tech-driven or tech-supportive products can permeate every business, making them perfect for true integration to the mass merchandisers of the world who sell everything from kitchenware to diapers.










Protection Isn’t one-size-fits-all

As smart phones have become a more essential part of everyday life, millennials and Gen Z’s are prepared to devote a whole lot to have the ideal product. The typical cost of a smartphone now stands at $363, and the most current iPhone X retails for approximately $1,000. So obviously this high price tag means customers want to cover up and protect their telephones (you know, that thing that is an extension of the man who owns it?) .

In actuality, 79 percent of smartphone ownersutilize a protective case for their phone. This is a gigantic chance for retailers. Phone cases are a way for customers to express themselves, such as they would with a necklace, handbag or pair of shoes. And for retailers, they are an opportunity for a personalized experience.

To assist their customers, retailers must include signage which enables customers to compare and contrast the various possibilities for protective cases. Consider implementing interactive kiosksthat could pinpoint the best protection for a specific device. Provide personalized phone covers — like the hot trend of personalizing shoes and denim jackets — created and embellished in-store for individualized flair and summit FOMO effect.

The line between fashion and technology is blurred

We are aware that millennials test their phones around 150 times per day— but what do they do with a telephone when they are not scrolling through social networking? They put it into their pocket, obviously. More fashion retailers are seeking to design products that have features for keeping and using smartphones. This may be an especially tough task, given the growing list of smartphones with displays that exceed 6 inches.

Last winter, Japanese retail firm Muji introduced denim jeans designed with a sixth pocket particularly for smartphones. The pocket is put off-center in the hopes that wearers will avoid sitting — and possibly cracking — the telephone’s expensive display.

Wise coats, on the other hand, do not only hold telephones — they charge themtoo. The Snow-C Smart Wireless Jacket includes a built-in mobile charger that is thin enough to go undetected, while the coat itself is slick enough to be worn daily. Off suitcases are installed for charging on the move, to accommodate active travelers who can not bear to be with their phones.

Beyond just displaying consumer technology products, the shop experience have to be elevated to demonstrate that retailers understand this evolving trend. It is not enough to offer phone chargers and cases somewhere off to the side from tablets and phones — these tech accessories will need to glow front and center together with the devices.

Integrate tech accessories into various sections, create consumer excitement with signage that showcases the many features and functions, and let shoppers experimentation with how their own devices can fit seamlessly into the latest styles and trends.

The young generations set the tone for the remainder of the public. They’re open to new ideas and would like to demonstrate their design to the world. Displaying the abundance of tech goods in fun and exciting ways at retail is the best way to achieve them.

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